Content Marketing Manager

Full Job Description

About Us:

Avive Solutions, Inc. ( ) is a VC-backed healthcare technology company that has developed an FDA approved, next-generation Automated External Defibrillator (AED) and response system in an effort to – literally – save lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that! We are a dynamic team that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.

Avive is taking a fresh approach to addressing this decades-old problem by providing an advanced AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to cardiac arrest emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and novel software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.

Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives!

About the Role:

We are seeking a skilled, creative, and analytical Content Marketing Manager to join our dynamic marketing team. As the Content Marketing Manager, you will be responsible for strategizing and executing our content marketing efforts to drive brand awareness, engagement, and lead generation. This role requires a strong understanding of content marketing strategy and tactics in both B2B and B2C environments, exceptional writing and editing skills, and the ability to analyze and optimize marketing campaigns and company communications in a variety of channels.

• Develop and implement content marketing strategies and editorial calendar in line with business and department objectives, adapting content and messaging for a wide range of audiences
• Maintain and evolve the Avive brand voice, differentiating when necessary for diverse audience segments and key events
• Regularly produce new SEO-optimized digital content and continually optimize existing/historical content for consistency and maximum impact in driving organic traffic to the Avive website and online store
• Create and execute compelling and engaging content across all brand properties, including our website, blog posts, email newsletters, social media, case studies, videos, customer communications, press releases, and more
• Collaborate with cross-functional teams and external agency partners to develop content that resonates with our diverse target audiences
• Conduct market research to identify relevant topics and trends, and position Avive as the industry leader
• Monitor and analyze content performance to drive continuous improvement across all channels
• Manage and engage with online communities and social media platforms

• Someone who has at least 3-5 years of experience working in a Content Marketing role in a fast-paced marketing department, with preferably 2-3 years of experience at a Manager level
• Analytical and creative, you are willing to share and test new ideas but driven by data and performance metrics
• Someone who can simplify complex topics for a wide variety of audiences
• Someone with broad copywriting skills, ranging from compelling, persuasive sales copy to step-by-step guides, to conversational, engaging marketing newsletter copy
• Curious and not afraid to introduce new ways of communicating brand messaging
• Someone who is able to communicate effectively across the full scope of our audience, from users with little product experience to highly-technical emergency first responders and/or physician KOL’s.
• Someone who executes quickly. You’d prefer to test a new idea in market rather than spend months getting it perfect.
• Someone who doesn’t feel that content is limited to just the written word, but sees the extension and can adapt messaging and meaning across channels and media.
• Content is your passion: you’re equally as excited to engage with customers for blog post interviews as you are writing compelling copy for sales materials, or even working with customers and partners to create a highly engaging video for our team to use in a marketing campaign
• Someone who is comfortable working across internal departments and managing external partners and stakeholders

• 3-5 years of Content Marketing experience for a physical hardware product or service, ideally in the health and wellness industry
• Managing and writing content on WordPress websites
• In-depth experience with popular email marketing platforms, ideally Klaviyo
• Strong understanding of SEO principles and best practices in content development
• Familiarity with content management systems and social media management tools
• High level of comfort storyboarding, scripting, and overseeing production of video content
• Asana or other project management software
• Experience working directly with customers to generate content for blogs, social media, case studies, and more
• Experience working with and managing external agencies and contractors
• Knowledge of the stages of sales and marketing funnels and executing content to progress audiences through the buying journey

Equal Employment Opportunity

It is the policy of the company to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the company will provide reasonable accommodations for qualified individuals with disabilities.

NOTE: This Job Description in no way states or implies that these are the only duties or functions to be performed by the incumbent. Personnel are required to follow any other job-related instructions and to perform any other job-related duties/functions requested by their supervisor.

Anticipated salary range: $100,000 - $115,000