Marketing Automation Specialist

Full Job Description

Paperform is an Aussie, bootstrapped, SaaS company that launched in late 2016, and now has thousands of customers from across the globe. We’re a small, agile team, and we’re growing fast!

Paperform’s mission is to bring business owners back to life by giving people the digital tools and support they need to build set-and-forget solutions. We want to see everyone have more time for the people and things they love.

That’s why we’re an online form builder like no other; Paperform is your digital Swiss Army Knife that does everything short of open bottles. It combines serious digital smarts with beautiful design to create endless possibilities. Our no-code editor is built from the ground up for anyone to master, with no techno-geek skills needed… unless youwantto flex some big nerd muscles, then we’ve got you covered too. You won’t believe all the things you can create. Educate and entertain. Persuade, sell, and solve problems. If you can dream it, you can Paperform it.

The role

We have a product that people love, our team is producing amazing educational content, and now we need someone who can deliver all of this value to users at the right time, in the right way.

The Marketing Automation Specialist is responsible for building highly personalised onboarding and nurturing journeys based on our key user personas. This person will play a key role in both the activation of new users in the platform as well as jumping on any expansion revenue opportunities to cross-sell and up-sell users.

We have some exciting things happening with the product over the next 12 months so we need someone with a solid understanding of the user lifecycle who can bring more Aha! moments to our users.

The nature of this role means that even though you’ll be reporting directly to the Head of Growth, you’ll also have close working relationships with the Content, Customer Success and Product teams.

Responsibilities:

• Identifying key events in the user lifecycle
• Using our MarTech stack to build eye-opening omnichannel journeys for our users
• Create and optimise our nurture programs
• Build and manage the lead scoring program to identify key moments for cross-selling and upselling
• Monitor and report on data, metrics, analytics and optimisation
• At least 2 years of relevant experience in marketing automation and/or email marketing
• Effective communication skills with both technical and non-technical team members
• Experience working in the SaaS industry is a plus but not a must
• Knowledge of SQL is a plus but not a must
• Are passionate about what you do
• Are a team player
• Get excited about the numbers in your reporting and analysis
• Can think outside the box and love experimentation
• Want to grow with the business
• Are open to feedback and use it as fuel for personal growth
• Have the drive to continually improve and learn

• The opportunity to work in an inclusive company that truly cares about you and your career
• Flexibility to work remotely
• A competitive salary with benefits
• Awesome annual team retreats with the entire company
• Recognition and support for your hard work
• Work with genuinely fantastic people who value candour, kindness, discipline and arguing well.

Although our main office is based in Sydney, Australia, we have a remote global Team. To work for us you need a stable internet connection, a passion for getting stuff done, outstanding communication skills, and to be obsessed with details. For this role, we’re looking for someone who is an Aussie resident or citizen.

We have clear core values that drive the way we work:

• We are compassionate and kind: We treat everyone with respect and compassion. That goes for our team, customers, competitors and anyone in between. We put ourselves in your shoes, or behind your keyboard, and actively listen. Frustrated? Irritated? We’re the types that respond with an extra dose of kindness and support.
• We argue well and assume the best in others: Ever seen LeBron James argue with his teammates? That’s ‘cos when you’re pushing the boundaries and striving for greatness you don’t always agree. That’s okay. It’s not a personal attack. We speak up if we think there’s a better way to do something, but never lose sight of the fact our colleagues and our customers are on the same team. Disagreement offers a way for us to hone our critical thinking skills and become better as people and as a company.
• We are people and product-focused: We’re a SaaS business. That means we expect all our team members to understand the product back to front. No matter our role, from web dev to writer, we’re actively playing with and exploring it daily. This goes for customer problems too. We act as though we’re all responsible for customer service, regardless of our titles, and do what’s best for the customer first—even if that means suggesting a solution outside of Paperform.
• We are self-disciplined: Self-discipline has become a lost virtue. It used to be called things like grit; pluck; gumption. It’s doing the hard things. We turn up to work on time and we deliver on our promises and we see projects through to the finish line. We do the work without fanfare or complaints, then turn around and do it all again.
• We champion autonomy. We don't impose limits. We remove them. This goes for our team and our customers. Paperform is about giving you the tools to get the job done and the breathing room to do it. This doesn’t mean you’re up a river without a paddle—openness and an ability to ask for help are baked in.

What happens after you apply?

If your application is being considered, we’ll invite you to a video call interview. We’ll provide more info on these steps if you progress.

We receive a high volume of applications for every role we post - please be patient as we review and give every candidate the attention they deserve. Unfortunately, we won’t be able to answer every application we receive; if you don’t hear from us within the next 3 weeks, your application has been unsuccessful on this occasion. We encourage you to keep an eye out for upcoming roles in the future.