Social Media Marketing Manager

Full Job Description

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Part-time

Company Description

Ability Street Community Services is a registered NDIS provider based in Sydney, NSW, currently offering services in NSW and Queensland. We provide person-centred care that supports each individual’s unique goals and preferences. Our team includes a range of professionals with diverse backgrounds and experiences. We are committed to providing top-notch care tailored to the unique needs of our clients.

Key Responsibilities:

• Content Production : Develop and create compelling content that is tailored to specific social media platforms such as Instagram, Facebook, Twitter, TikTok, and LinkedIn. This includes photos, videos, graphic designs, and written posts.
• Content Planning and Scheduling : Organize content calendars to schedule posts according to peak engagement times and maintain a consistent presence online.
• Strategy Development: Develop comprehensive strategies to increase brand visibility, enhance audience engagement, and support marketing goals.
• Analytics: Monitor, analyze, and report on the performance of social media activities. Use insights from data to optimize future campaigns and strategies.
• Community Management: Interact with followers, respond to queries in a timely manner, and manage customer relations. This includes managing comments and direct messages to foster a positive community.
• Trend Monitoring : Keeping up with the latest trends in social media to ensure that the company's content remains relevant and engaging. This includes understanding changes in platform algorithms and adapting strategies accordingly.

Skills Required:

• Photography and Videography Skills : Ability to capture high-quality images and videos that are visually appealing.
• Writing Skills : Excellent writing abilities to create engaging and error-free textual content.
• Creativity: Strong creative skills to come up with innovative ideas for content that resonates with audiences.
• Analytical Skills: Ability to interpret complex social media data to make informed marketing decisions.
• Communication Skills: Excellent writing and communication skills for crafting clear and persuasive content.
• Technical Skills: Proficiency with social media platforms and tools, such as Facebook, Instagram, Twitter, LinkedIn, and emerging platforms like TikTok.
• Project Management: Capability to manage multiple projects and deadlines effectively.

Educational and Professional Background:

• A degree in marketing, communications, or a related field is often preferred.
• Previous experience in social media management, digital marketing, or content creation is highly advantageous.