5 Search Engine Optimization Specialist jobs in Australia

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit Overview:**
The **Digital Marketing & Social Media Specialist** position will play a critical role in amplifying Convatec ANZ's brand presence, fostering engagement, and driving awareness across digital platforms. You will take ownership of digital marketing initiatives, ensuring that our content is relevant, impactful, and aligned with our mission to provide innovative healthcare solutions.
The Digital Marketing & Social Media Specialist is available to provide digital and social media advice that supports the marketing of Convatec products to patients and health care professionals. The Digital Marketing & Social Media Specialist will play an active role in internal training of Convatec digital platforms.
**Key Responsibilities:**
_Digital Marketing & Website Management_
+ Audit, monitor, and maintain Convatec ANZ websites, ensuring all content is up-to-date and aligned with business objectives.
+ Take ownership of Convatec ANZ digital marketing initiatives, including the creation and revision of landing pages for events, product launches, and campaigns.
+ Collaborate with internal teams to optimise digital content and user experience.
_Social Media Strategy & Management_
+ Own and manage Convatec ANZ's social media platforms, including Facebook and Instagram.
+ Liaise with Global Marketing teams to promote local content (via geotargeting) on Convatec Portfolio LinkedIn channels
+ Develop and implement an organic social media strategy that increases brand awareness, engagement, and audience growth.
+ Determine posting frequency and maintain a structured content calendar.
+ Identify and leverage trending content formats, cultural moments, and viral opportunities to keep Convatec ANZ relevant and engaging.
+ Actively engage with the online community by responding to comments, messages, and mentions, fostering a strong customer connection.
_Performance Tracking & Reporting_
+ Monitor and analyse social media performance using analytics tools such as Meta Insights and Google Analytics.
+ Track engagement rates, audience growth, reach, and content effectiveness to refine strategy.
+ Provide regular reports on social media performance, highlighting key learnings, top-performing content, and optimisation strategies.
+ Stay updated on social media best practices, algorithm changes, and industry trends to enhance content visibility and engagement.
**Requirement**
+ 3-5 years of experience in digital marketing, content creation, and social media management within a B2B and B2C environment.
+ Experience in the healthcare sector (Pharmaceutical, Medical Devices) is preferred but not required; FMCG backgrounds will also be considered.
+ Strong stakeholder management experience and ability to collaborate across teams.
+ Strong verbal and written communication skills, with the ability to create compelling content.
+ Demonstrated organizational skills, managing multiple projects and operational activities simultaneously.
+ Expertise in LinkedIn, Instagram Reels, and Facebook content strategy.
+ Familiarity with social media analytics tools (Meta Insights, Google Analytics) and content scheduling platforms.
+ Experience with Optimizely is preferred
+ Understanding of paid media best practices and how organic content supports paid performance.
+ Adaptability - able to pivot quickly and capitalize on digital trends.
+ A proactive and action-oriented approach to implementing strategies in a timely manner.
+ This is a 6 months fixed term contract
Our ambitions will bring the very best out in you. You'll be pushed to aim higher and really own your work. You'll be encouraged and supported to make things happen, too. It can be challenging. But, as the progress you make will help improve the lives of millions, it'll be worth it.
**This is stepping up to a challenge.**
**This is work** **that'll** **move you**
#LI-JG1
#LI-Hybrid
**Beware of scams online or from individuals claiming to represent Convatec**
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you're unsure, please contact us at .
**Equal opportunities**
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
**Notice to Agency and Search Firm Representatives**
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
**Already a Convatec employee?**
**If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!**

Job Title: Digital Marketing and Success Coach - Education & Leadership Development | Remote

Location: Remote | Australia & New Zealand Only

Job Type: Independent Contractor | Flexible Schedule (Full or Part Time)

Illuminate Your Career: A Transformative Opportunity

Are you ready to ignite your potential?

We're seeking dynamic individuals to join our innovative team. If you're passionate about personal growth, leadership, and making a positive impact, this is your chance to shine.

As a leading innovator in the global knowledge industry, we've consistently delivered groundbreaking programs. This is an extraordinary opportunity for self-motivated individuals seeking financial independence and the freedom to work on their terms.

This is not a salaried position. Instead, it offers a performance-based earning model, suitable for independent professionals ready to take control of their time and outcomes.

Why Join Us?

Remote Flexibility: Work-life balance at its finest.Comprehensive Training: Invest in your future with ongoing development opportunities.Supportive Culture: Collaborate with like-minded individuals who share your passion.Competitive Compensation: Enjoy a rewarding compensation package, including performance-based bonuses.Requirements

What We're Looking For:

Proven Leadership: 5+ years of experience in HR, team leadership, or a related field.Growth Mindset: A passion for learning and a desire to improve constantly.Strong Communication: Excellent interpersonal and communication skills to build strong relationships.Entrepreneurial Spirit: A self-starter who thrives in a fast-paced, dynamic environment.

What You'll Do:

Empower Others: Mentor and guide a high-performing team, fostering a culture of growth and development.Attract Top Talent: Source and recruit exceptional individuals through strategic sourcing and engaging interviews.Elevate Your Skills: Continuously learn and develop through cutting-edge training and coaching programs.Lead with Purpose: Drive positive change within your team and contribute to the overall success of the organization.Benefits

What you'll Gain in Return:

Start part-time while still maintaining your current commitmentsEnjoy the freedom of flexible hours on your terms (full or part-time) and 100% portableExpand globally with no restrictions on location, territory or boundary limitationsReal-time training and support provided 24/7Take advantage of a fully established online platform that only requires a laptop and phone

·    Enjoy complete autonomy in your work

REGISTER YOUR INTEREST NOW!

The initial interview will consist of a brief 5-8 minute phone conversation

Important: Read Before Applying

We require a minimum of 5 years of work experience following formal education. We are not accepting applications from students, recent graduates, or work visas. This is not a salaried position.

Note: This is a performance-based opportunity, providing successful candidates with flexibility to operate independently part-time or full-time.

Apply today and embark on a journey of personal and professional growth.

**Additional Information**
**Job Number** 25112696
**Job Category** Sales & Marketing
**Location** The Westin Melbourne, 205 Collins Street, Melbourne, Victoria, Australia, 3000VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type** Non-Management
**A workplace where wellbeing meets purpose**
At The Westin Melbourne, we believe that success starts with feeling your best. As part of Marriott International and the Marriott Bonvoy portfolio oh hotels, our brand is built on a foundation of wellness, balance and connection, and we bring this philosophy to life for both our guests and our team.
We are seeking a strategic, creative and commercially minded Senior Executive to join our Brand, Marketing and Digital team in a full time capacity.
This is a great moment to join a hotel redefining its presence in the market, with a renewed focus on storytelling, partnerships and guest experience. You will work across a diverse mix of segments including rooms, dining, wellness and events. From Melbourne's most creative High Tea to collaborations with the theatre and world-class brand initiatives, this role offers variety, visibility and the chance to make a meaningful impact in a premium setting.
**About the Role**
Reporting to the Senior Manager, Brand, Marketing and Digital, this full time position is designed for an experienced marketing professional ready to take ownership of campaign execution, content leadership and digital performance.
You will play an integral role in delivering strategies that enhance brand equity, drive revenue and elevate guest experience. This role demands a blend of creative thinking, commercial acumen and operational efficiency, with the opportunity to contribute to high-level brand storytelling, loyalty engagement and strategic partnerships.
You will work closely with internal departments, agency partners and Marriott's regional marketing teams to bring The Westin Melbourne's vision and values to life across every guest and digital touchpoint.
**Key Responsibilities**
**Strategic Ideation and Planning**
+ Contribute to the development of marketing strategies across all segments
+ Support the Senior Manager in translating commercial goals into compelling marketing concepts
+ Bring fresh ideas to the table for campaign themes, guest activations, and brand collaborations
+ Identify new trends, insights and competitor activity to inform future initiatives
+ Champion brand storytelling across all content, experiences and communication channels
**Digital Marketing and Performance**
+ Oversee the hotel website and ensure accurate, optimised third-party listings
+ Lead the execution and analysis of paid digital campaigns (Meta)
+ Partner with Marriott Digital Services (MDS) and Field Marketing teams on digital and Marriott Bonvoy initiatives
+ Analyse performance metrics, track ROI and deliver data-led campaign reporting
**Social Media and Content Strategy**
+ Manage organic and paid social media strategy in partnership with our social media agency
+ Develop platform-specific content calendars aligned to business and brand priorities
+ Lead the production of high-quality content, including photography, video and on-site shoots
+ Write and edit compelling copy for digital, print, web and in-hotel communication
**Campaigns, Brand and Partnerships**
+ Coordinate integrated brand and tactical campaigns across rooms, F&B, and catering
+ Work closely with the bran team and external creatives to ensure brand-aligned execution
+ Support partnership development with local businesses, tourism bodies and cultural events
+ Maintain and evolve the hotel's brand toolkit and ensure consistency across all guest touchpoints
**Media, PR and Influencers**
+ Liaise with the hotel's PR agency to support media planning, story pitching and editorial outreach
+ Manage influencer and media family visits including proposals, execution and follow-up
+ Track media coverage, maintain a content library and contribute to PR reporting
**Cross-Functional Collaboration and Administration**
+ Collaborate with Revenue, Food & Beverage, Events, and Operations to align marketing activity with business needs
+ Manage the hotel's marketing calendar, lead campaign updates and contribute to commercial strategy discussions
+ Raise and track purchase orders, manage supplier invoices and support budget planning
+ Prepare post-campaign wrap-ups and internal performance reporting
**What We're Looking For**
**Experience and Competencies**
+ Minimum 3-5 years of experience in a marketing, communications, or brand-focused role
+ Tertiary qualifications in Marketing, Communications, Media, or a related field
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated?Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
At Westin, we are committed to empowering guests to regain control and enhance their well-being when they need it most while traveling, ensuring they can be the best version of themselves. To achieve the brand mission of becoming the preeminent wellness brand in hospitality, we need passionate and engaged associates to bring the brand's unique programming to life. We want our associates to embrace their own well-being practices both on and off property. You are the ideal Westin candidate if you are passionate; you are active and take pride in how you maintain your well-being; you are optimistic; you are adventurous. **Be** where you can do your best work,? **begin** your purpose, **belong** to an amazing global?team, and **become** the best version of you.