1 Advertising Specialist jobs in Australia

Mygration Pty Ltd has been engaged by our client based in Chatswood, NSW, 2067 to recruit a skilled candidate for the following position: Advertising Specialist for a base wage starting at $76,600 - $90,000 per year, depending on skills level + Superauation. Overtime and Penalties are available. Accommodation may be available depending on situation.
br>About the Role:
We are seeking a highly skilled Agricultural Marketing & Advertising Specialist to join a premium farming enterprise dedicated to producing exceptional quality meat for the Australian market. This role will be instrumental in developing and executing strategic advertising campaigns that elevate brand awareness, communicate product excellence, and drive sales growth across both domestic and potential international markets.
The successful candidate will combine creative vision with analytical rigor to craft compelling narratives around pasture-raised, ethically produced meat products. You'll work closely with senior leadership to position our client as a leader in sustainable, high-quality protein production while educating consumers about the unique attributes of grass-fed beef and lamb. This is a unique opportunity to shape the marketing direction of a vertically integrated operation committed to environmental stewardship and premium product standards.

Key Responsibilities:

Strategic Campaign Development:
• Design comprehensive advertising strategies that align with business objectives, translating complex agricultural practices into consumer-friendly messaging < r>• evelop multi-channel campaigns highlighting animal welfare standards, regenerative farming methods, and product quality differentiators < r>• C eate seasonal promotional calendars synchronized with production cycles and market demand fluctuations < r>
Consumer Insight & Market Analysis:
• C nduct in-depth research into meat consumption trends, analysing demographic preferences and purchasing behaviours < r>• I entify emerging opportunities in premium protein markets through data-driven assessment of retail, foodservice, and direct-to-consumer channels < r>• M nitor competitor positioning and market gaps to recommend strategic adjustments < r>
Creative Production Oversight:
• L ad end-to-end campaign execution including concept development, copywriting direction, visual asset creation, and media placement < r>• C llaborate with photographers, videographers, and designers to produce authentic content showcasing farm operations and product journeys < r>• M nage relationships with advertising agencies, media buyers, and production partners < r>
Brand Positioning & Education:
• C aft compelling narratives that communicate the intersection of quality, sustainability, and taste in pasture-based meat production < r>• D velop educational materials explaining production methods, quality indicators, and preparation techniques to enhance consumer appreciation < r>• P sition the brand as an authority in ethical meat production through thought leadership content < r>
Performance Measurement & Optimization:
• E tablish KPIs for campaign effectiveness across digital, print, and experiential channels < r>• I plement tracking systems to measure ROI on advertising spend and adjust strategies accordingly < r>• P epare detailed reports analysing campaign performance against business objectives < r>
Essential Requirements:
• 2 years’ experience in advertising, marketing, or brand management, preferably in agriculture, food production, or premium consumer goods
• E ceptional ability to translate technical agricultural information into compelling consumer messaging < r>• S rong analytical skills with experience interpreting market research and sales data < r>• P oficiency with digital marketing tools, CRM platforms, and analytics software < r>• O tstanding project management capabilities with experience managing budgets and timelines < r>• D gree in Marketing, Communications, Agricultural Business, or related field < r>
Desirable Attributes:
• B ckground in food marketing or protein sector advertising < r>• E perience with DTC e-commerce strategies for perishable goods < r>• U derstanding of sustainable agriculture and ethical meat production < r>• E isting relationships with agricultural media outlets and food influencers < r>
Why This Role?
• W rk at the intersection of agriculture, sustainability, and gourmet food marketing < r>• C mpetitive compensation package with performance incentives < r>• O portunity to build distinctive brand positioning in a growing market segment < r>
How to Apply:
Submit your resume and a cover letter detailing your relevant experience and interest in agricultural mechanical systems.