32 Category Management jobs in Australia

Marketing Manager
Job ID
217365
Posted
12-Jun-2025
Service line
Advisory Segment
Role type
Full-time
Areas of Interest
Marketing
Location(s)
Perth - Western Australia - Australia
**Lead marketing strategy and campaign delivery across a portfolio of retail centres**
**Enjoy flexible hybrid working and career development support from a national team**
**Bring retail to life through creative events, digital content, and community engagement**
We're looking for an experienced and passionate Marketing Manager to join our Retail Property Management team at Lakelands Shopping Centre, part of a portfolio of dynamic neighbourhood centres. This is a hybrid role with 2-3 days onsite, giving you the flexibility to balance strategy with community engagement.
You'll drive marketing outcomes that connect retailers with customers, deliver engaging events, and bring the shopping experience to life across the portfolio.
**Key Responsibilities**
+ Develop and execute annual marketing strategies for Lakelands and a group of neighbourhood shopping centres
+ Manage end-to-end campaigns, advertising, promotions, and in-centre events
+ Oversee digital content, social media strategies, and community engagement plans
+ Collaborate with retailers, agencies and suppliers to deliver strong campaign outcomes
+ Monitor, analyse and report on marketing performance across all centres
+ Manage budgets, timelines and compliance across all marketing activities
**About You**
+ Proven experience in a marketing role, ideally within a retail property environment
+ Confident managing multiple campaigns and stakeholder relationships simultaneously
+ Creative and community-minded, with an eye for engaging content and local impact
+ Excellent written and verbal communication skills
+ Strong organisational skills and ability to manage budgets, timelines, and performance tracking
+ Tertiary qualifications in Marketing, Communications or a related field preferred
**What's in It for You?**
+ Join a globally respected property brand managing high-visibility campaigns
+ Career development pathways with national marketing team support
+ Hybrid working with flexibility and autonomy to drive your ideas
+ Inclusive workplace culture with access to employee networks, wellbeing programs and volunteer leave
**About Us**
CBRE is the world's largest commercial real estate services and investment firm. We're proud to create innovative property solutions that help businesses and communities thrive. Join a team that values creativity, collaboration, and purpose-driven work.
**Inclusion & Accessibility**
At CBRE, we believe an inclusive workplace brings out the best in everyone. We welcome applications from First Nations Peoples, individuals with disabilities, and people from all backgrounds. If you need any support or adjustments during the recruitment process, just let us know.
Ready to lead local marketing that makes a real impact?
Apply now and bring your creativity to life with us. _#WeAreCBRE_
* Please note the successful applicant will be required to undertake pre-employment background screening by our external third-party provider.
* If you are successful you may be asked to complete a video interview as part of the recruitment process.
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)

This is a Content Marketing Manager role with Wipertech based in Brunswick, VIC, AU
== Wipertech ==

Role Seniority - mid level, senior

More about the Content Marketing Manager role at Wipertech

Job description

Long Story Short

• Permanent Full Time Position

• Competitive Salary + Revenue Share Bonus

• Unique culture with expansive growth runway

• Hybrid working

• Location – Brunswick

About us

Wipertech is the leading DTC supplier of high quality, widely loved and value for money wiper blades. We’re entering a new phase of brand-led growth with content and cut-through storytelling at the forefront of our strategy.

With over 40,000 5-star reviews and solid year-on-year growth, we have big ambitions to grow market share, widen our customer base and get Wipertech top of mind for more Australians.

About you & the role

We’re looking for a passionate, in-house Content Marketing Manager to help drive our creative engine and grow our passionate community. Reporting to the Head of Digital Marketing, this role will be at the heart of our lean and cross-functional team, leveraging their skills in creative briefing, project management and technical marketing execution for rapid project delivery.

---

Key Responsibilities

• Content Production

  • Drive the creative process from ideation to delivery - execute tight, data informed and creative briefs which tell stories that earn attention and drive action.

  • Organic social strategy - develop and implement Tiktok, Youtube and IG content to grow and drive value for our passionate community.

  • Hands On Creative Execution – generate a portion of of our creative content yourself to get timely or experimental content out quickly.

• Campaign Management & Measurement

  • Email Marketing & Campaigns - Own the email marketing and CRM implementation. Manage campaigns and automations to maximise engagement and LTV. Align with internal and external partners for high impact creative.

  • Drive Iterative Test & Lean Approach - Conduct in-depth semantic analysis of our creative content and campaigns to generate insights to fuel future creatives and track progress against our KPIs.

• Partnerships & Community

  • Community & Influencers – Collaborate with our content partners on the production of effective organic and paid content, dive into community management to proactively identify and nurture new content partners and active community members for content opportunities.

  • Events & Business Partnerships - build & nurture brand and content partnerships and drive our community marketing strategy by being on the ground at events, shows and expos for content and community engagement.

  A Day In The Life

  On an average day you might be sitting down with one of our content partners (like Redriven) to discuss an upcoming content collaboration, putting the final touches on our Father’s Day content plan, reviewing edits from UGC creators and delivering finals these to the media team. You’d be joining a series of customer interviews to synthesise compelling creative hooks for testing, before producing/launching some video content experiments for our organic social channels.

---

Qualifications and Skills

• 5+ yrs in brand marketing or an integrated marketing role in DTC, e-com or consumer goods.

• Have an area of deep vertical of creative mastery (eg, design, videography, animation, copywriting).

• Experience in managing influencer/ content creator relationships and fostering long term collaboration for mutual value.

• Proactive and natural problem-solver comfortable with uncertainty and change.

• Experience with key eCommerce tools such as Klaviyo, Notion, CMS/eCom Platforms Like Craft, Shopify or Magento, Google Analytics, Looker Studio or similar in each area.

---

Highly Advantageous

• Experience in a non traditional environment i.e. a startup, rapidly scaling small business, consulting or similar.

• A passion for the automotive industry.

• An obsession with learning, self-development, podcasts, marketing courses and the endless pursuit of knowledge.

Perks & Benefits

• Brunswick location, close to the CBD, 5-minute walk to Anstey Railway Station and a 3-minute walk to Sydney Rd tram stops

• Unique office environment with on-site gym, full kitchen, stove and oven, offset smoker / BBQ, pets allowed, wood fireplace and other comforts.

• Free on-site parking and secure bike storage on site

• Exposure to all facets of a profitable, cash-flow positive, self-funded successful ecommerce business

• Access to top level training courses and materials as well as the latest software tools.

The Vibe

Our team is quite relaxed, and we’ve built a successful business by creating a space that reflects our automotive passion, which also allows for flexibility.  We’re committed to an ethos of results-based success, aware that the journey to great work is not taken the same way by everyone.

Our physical and cultural environment is central to providing creative thinking which is discussed and debated with enthusiasm.  We believe our recipe for success is built on a foundation of encouraging everyone to provide strong opinions and big ideas as well as being open-minded, respectful, humble and action-oriented.

---

Salary Range:

$80K - $100K + Super + Bonus

To apply you must have the right to work permanently in Australia.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Wipertech team will be there to support your growth.

Drive Regional Strategy | Account-Based Marketing Focus | Sydney Hybrid
Join a global leader in identity verification and risk intelligence
LexisNexis® Risk Solutions is seeking a strategic, data-driven APAC Marketing Manager to lead marketing efforts for IDVerse, our cutting-edge digital identity verification portfolio. This role is ideal for a B2B marketing leader with deep APAC experience, a strong grasp of account-based marketing (ABM), and a passion for delivering measurable business impact.
About the Role
Reporting to the Regional Marketing Manager, you'll spearhead the marketing strategy across Asia Pacific-aligning with sales, localising campaigns, and leading go-to-market initiatives across high-growth verticals like financial services, fintech, telco, and crypto.
This is a 12-month contract role based in Sydney with combined home/office-based arrangements to have flexible work-life balance.
Responsibilities
+ Design and execute ABM strategies targeting key accounts across APAC
+ Localise and launch campaigns that resonate across regulated industries
+ Lead integrated multi-channel demand generation campaigns
+ Coordinate impactful field events, executive roundtables, and webinars
+ Align closely with sales to accelerate pipeline and drive revenue
+ Use tools like Salesforce and Marmind to track, measure, and optimise ROI
Requirements
+ 5+ years in B2B marketing-ideally in SaaS, identity verification, or risk tech but also open to other industries.
+ Proven success in APAC ABM program delivery
+ Deep knowledge of the buyer journey in regulated industries
+ Strong cross-functional stakeholder management
+ Experience with marketing automation and CRM platforms
+ Creativity, strategic thinking, and a passion for results
Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, we will help you meet your immediate responsibilities and your long-term goals.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
+ Work with an inclusive global company that values flexibility, wellbeing, and career development.
+ Discounted Health plan rate and Optical Assistance
+ Paid birthday leave, volunteering days, wellbeing support & more
+ Life assurance and income protection
+ Option to buy additional Annual Leave days
+ Employee Assistance Program
+ Access to learning and development resources
+ Electric Vehicle Novated Leasing
About the Business
LexisNexis® Risk Solutions provides customers with innovative technologies, information-based analytics, decisioning tools and data management services that help them solve problems, make better decisions, stay compliant, reduce risk and improve operations. Headquartered in metro-Atlanta, Georgia it operates within the Risk market segment of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
To learn more about opportunities with LexisNexis Risk business, IDVerse or RELX Global, join us here:
to shape the future of digital identity across APAC?Apply now and make an impact
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1- .
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here .
Please read our Candidate Privacy Policy .
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
USA Job Seekers:
EEO Know Your Rights .
RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.

Senior Marketing Manager
Job ID
233543
Posted
13-Aug-2025
Service line
Advisory Segment
Role type
Full-time
Areas of Interest
Marketing
Location(s)
Epping - New South Wales - Australia, Sydney - New South Wales - Australia
+ **Lead campaigns across multiple retail assets**
+ **Base yourself in vibrant Richmond, work close to home**
+ **Shape strategy and bring bold ideas to life**
Looking for a marketing role that's more than "business as usual"? Join a leading retail property group and take the reins on marketing for a portfolio of vibrant shopping centres, all while being based in lively Richmond. This is your chance to bring bold ideas to life, engage local communities, and see your work deliver real impact.
**Why you'll love this role:**
+ Influence the marketing direction across a diverse retail portfolio
+ See your creative ideas come to life in multiple locations
+ Work in a collaborative team with a Richmond base and portfolio travel as required
+ Be part of a dynamic, high-profile retail environment
+ Enjoy variety, challenge, and impact in your work
+ Manage 1 direct report
**What you'll be doing:**
+ Develop and deliver annual marketing plans, calendars, and budgets for multiple assets, as well as managing agencies, produce media and advertising content, and build media relationships
+ Track and report campaign performance, prepare debriefs and forecasts, manage marketing budgets, process invoices/POs, and complete accurate accruals
+ Analyse sales and traffic data, monitor retailer performance, and produce reports, ensure compliance with brand standards, policies, and operational requirements
+ Create and execute campaigns using customer insights and market research while leading community engagement initiatives, partnerships, and sponsorships
+ Partner with Centre Managers to meet business plan targets and support retailer liaison, lead retailer communications, run meetings, and present marketing strategies
**What you'll bring:**
+ Previous shopping centre or retail marketing experience
+ Degree in Business, Marketing or a related field a bonus
+ Excellent communication and stakeholder management skills
+ Passion for creating exciting, engaging events and promotions
+ Strong attention to detail and the ability to deliver quality results under pressure
**Can we inspire you to join us?**
At CBRE, our unwavering commitment to diversity, equity and inclusion begins with you. We are strengthening our inclusive culture, so everyone feels safe, valued, and heard. Because when you belong, we all succeed. We are striving to remove barriers and improve the employment prospects of people with disability or long-term health conditions. We encourage you to share any support and adjustments you need to be your best and participate equitably in our recruitment process. We welcome and encourage First Nations People to apply.
This is the place where talented people who want to do impactful work can realise potential in every dimension.
We look forward to hearing from you! #WeAreCBRE
_Please note the successful applicant will be required to undertake pre-employment background screening by our external third-party provider._
_If you are successful in progressing, you may be asked to complete a short video interview as part of the recruitment process._
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)

Senior Marketing Manager
Job ID
233543
Posted
13-Aug-2025
Service line
Advisory Segment
Role type
Full-time
Areas of Interest
Marketing
Location(s)
Epping - New South Wales - Australia, Sydney - New South Wales - Australia
+ **Lead campaigns across multiple retail assets**
+ **Base yourself in vibrant Richmond, work close to home**
+ **Shape strategy and bring bold ideas to life**
Looking for a marketing role that's more than "business as usual"? Join a leading retail property group and take the reins on marketing for a portfolio of vibrant shopping centres, all while being based in lively Richmond. This is your chance to bring bold ideas to life, engage local communities, and see your work deliver real impact.
**Why you'll love this role:**
+ Influence the marketing direction across a diverse retail portfolio
+ See your creative ideas come to life in multiple locations
+ Work in a collaborative team with a Richmond base and portfolio travel as required
+ Be part of a dynamic, high-profile retail environment
+ Enjoy variety, challenge, and impact in your work
+ Manage 1 direct report
**What you'll be doing:**
+ Develop and deliver annual marketing plans, calendars, and budgets for multiple assets, as well as managing agencies, produce media and advertising content, and build media relationships
+ Track and report campaign performance, prepare debriefs and forecasts, manage marketing budgets, process invoices/POs, and complete accurate accruals
+ Analyse sales and traffic data, monitor retailer performance, and produce reports, ensure compliance with brand standards, policies, and operational requirements
+ Create and execute campaigns using customer insights and market research while leading community engagement initiatives, partnerships, and sponsorships
+ Partner with Centre Managers to meet business plan targets and support retailer liaison, lead retailer communications, run meetings, and present marketing strategies
**What you'll bring:**
+ Previous shopping centre or retail marketing experience
+ Degree in Business, Marketing or a related field a bonus
+ Excellent communication and stakeholder management skills
+ Passion for creating exciting, engaging events and promotions
+ Strong attention to detail and the ability to deliver quality results under pressure
**Can we inspire you to join us?**
At CBRE, our unwavering commitment to diversity, equity and inclusion begins with you. We are strengthening our inclusive culture, so everyone feels safe, valued, and heard. Because when you belong, we all succeed. We are striving to remove barriers and improve the employment prospects of people with disability or long-term health conditions. We encourage you to share any support and adjustments you need to be your best and participate equitably in our recruitment process. We welcome and encourage First Nations People to apply.
This is the place where talented people who want to do impactful work can realise potential in every dimension.
We look forward to hearing from you! #WeAreCBRE
_Please note the successful applicant will be required to undertake pre-employment background screening by our external third-party provider._
_If you are successful in progressing, you may be asked to complete a short video interview as part of the recruitment process._
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)

Senior Marketing Manager
Job ID
231108
Posted
13-Aug-2025
Service line
Advisory Segment
Role type
Full-time
Areas of Interest
Marketing
Location(s)
Sydney - New South Wales - Australia
+ **Drive innovative targeted marketing campaigns for CBRE**
+ **Collaborate with industry leaders and influential stakeholders**
+ **12 month parental leave role, based in Sydney CBD, Land of the Gadigal People**
This is an opportunity for a Senior Marketing Manager to drive innovative, targeted marketing campaigns to support CBRE's Pacific growth strategy. As a generalist marketer, you will develop, plan and execute initiatives that boost awareness and consideration of CBRE's offerings and expertise.
**The Opportunity:**
+ Design and deliver go-to-market brand and marketing plans for new services and products, creating compelling value propositions that resonate with target audiences.
+ Plan, execute, and monitor multi-channel marketing campaigns, including digital, content, creative, PR and events.
+ Create high-quality business insights content such as articles, profiles, case studies, and social media posts.
+ Partner with cross-functional teams to ensure cohesive messaging aligned with brand positioning, business goals, and supplementary campaigns in market.
+ Collaborate with GEO and Line of Business Marketers to align national and state marketing plans, identifying opportunities and challenges.
+ Manage marketing budgets, ensuring activities are cost-effective and deliver strong ROI.
**About You:**
+ Extensive B2B marketing expertise, with a strategic and creative mindset to deliver impactful campaigns across any budget.
+ Proven ability to create engaging, high-quality content that informs and inspires target audiences.
+ Working knowledge of digital marketing strategies and experience with designing and managing digital campaigns with an external agency.
+ Strong project management skills to effectively deliver multiple campaigns and initiatives on time.
+ Excellent communication and interpersonal skills, with the ability to build strong relationships across teams and with partners.
+ Understanding of business plans and how to align marketing strategies to support sales objectives.
+ Adaptable and resilient, able to pivot quickly in response to market shifts and business priorities.
+ Property Marketing experience highly advantageous.
**So, what's in it for you?**
+ The exposure working for a global property company with a connected Brand and Marketing team across 100+ countries
+ Work across diverse teams to design campaigns that drive growth in dimensions aligned to CBRE's growth
+ Our people benefit from a range of educational, financial, lifestyle, health and well-being benefits and programs, corporate partnerships and discounts, CBRE Cares Foundation, competitive leave offerings and paid volunteer days.
+ You'll form an integral part of an successful team who outperform in the market year on year.
**Can we inspire you to join us?**
At CBRE, our unwavering commitment to diversity, equity and inclusion begins with you. We are strengthening our inclusive culture, so everyone feels safe, valued, and heard. Because when you belong, we all succeed.
We are proud to be certified as a Family Inclusive Workplace in Australia. This is a great recognition to our different policies, programs and benefits which help us build a great family friendly workplace culture. We are striving to remove barriers. We encourage you to share any support and adjustments you need to be your best and participate equitably in our recruitment process.
We welcome and encourage First Nations People to apply.
Please note the successful applicant will be required to undertake pre-employment background screening by our external third-party provider.
Ready to make an impact? Apply now!
CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)

**Location:**
AU Remote Australia
**Employment Type:**
FullTime
**Location Type:**
Remote
**Department**
Marketing
**Overview**
We're not just building better tech. We're rewriting how data moves and what the world can do with it. With Confluent, data doesn't sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.
It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.
One Confluent. One Team. One Data Streaming Platform.
**About the Role:**
The Senior Field Marketing Manager, ANZ will own the region's marketing strategy, developing and executing an effective integrated go-to-market plan to drive pipeline and support business growth. You will deploy a strategic mix of digital campaigns, webinars, events, joint partner activities, and account-based marketing, working in close alignment with Sales leadership, Account and Acquisition Sales teams, Partner team, and cross functional marketing teams in the region and across the globe.
The ideal candidate will be a results-oriented self-starter, with a data-driven mindset and strong execution skills who has a passion for tactical marketing, flawless execution, pipeline generation and progression, as well as experience in enterprise B2B.
**What You Will Do:**
+ Develop and own the ANZ marketing strategy to generate and accelerate the pipeline for both new business and customer expansion.
+ Orchestrate a multi-channel marketing plan, including targeted Account-Based Marketing (ABM) programs, strategic expansion plays, and joint go-to-market activities with partners.
+ Act as a trusted, strategic partner to sales leadership, ensuring deep alignment on regional goals, priorities, and market opportunities.
+ Close partnership with sales and SDR teams to drive program adoption, ensure rigorous lead follow-up SLAs are met, and gather feedback for continuous improvement.
+ Collaborate closely with global and regional marketing stakeholders to maintain brand consistency and leverage shared resources effectively.
+ Communicate proactively across the business to report on results, support cross-functional initiatives, and ensure all stakeholders are aligned.
+ Adapt and localize global campaigns for regional execution
+ Manage the regional marketing budget, own pipeline targets, and regularly report on performance with a clear focus on delivering marketing ROI.
**What You Will Bring:**
+ At least 7+ years experience in B2B technology marketing within the ANZ region.
+ Proven track record of developing and executing successful integrated marketing programs that drive engagement, demand, and pipeline growth.
+ A strategic and analytical mindset, with a deep understanding of B2B funnel dynamics, pipeline metrics, and a relentless focus on quantifiable outcomes.
+ The ability to set, track, and deliver on key business goals.
+ Exceptional project management skills, with the ability to flawlessly execute multiple projects simultaneously in a fast-paced, metrics-oriented environment.
+ Proactive sense of urgency, meticulous attention to detail, and the agility to adapt to change.
+ Outstanding communication and interpersonal skills
+ Demonstrated ability to build strong relationships and align with diverse stakeholders across sales, partner, and marketing teams.
+ Proficiency with marketing tools, including Salesforce, Tableau, 6Sense, Splash
+ Ability to travel
**Ready to build what's next? Let's get in motion.**
**Come As You Are**
Belonging isn't a perk here. It's the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what's possible.
We're proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.

**Job Description :**
**Senior Customer Marketing Manager**
**About us**
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Our Australian head office including on-site bar is in Sydney and it's the main site for our marketing, innovation, commercial, and corporate function teams. We also have a large manufacturing site located in Sydney's west, a team of versatile and dedicated people at our Bundaberg Distillery in Queensland including our award-winning visitor experience, and a sales force located across the country in our major capitals and regional areas.
Diageo is known for its high-performance culture and our success comes from harnessing the power of inclusion and the diversity of all our over 400 employees across Australia. Our flexible working policy isn't just words on a page at Diageo Australia. We have embedded a leading flexible working philosophy and culture in our business supported and role modelled by our most senior leaders.
Join us to create a career worth celebrating.
**What does this role look like for you?**
Reporting to Head of Commercial Excellence, Senior Customer Marketing Manager (SCMM), Off trade leads the delivery of BTL marketing programs and plans, working internally and with customers to land execution that drives category growth & the triple win. They will work across strategic off-trade customers on Premix or Glass.
This leadership role will be responsible for our Customer Marketing transformation agenda ranging from shopper, category and customer understanding through to distinctive path-to-purchase execution programs, leadership of our customer marketing planning cycles, budget and agencies, and accelerate effectiveness of our BTL investment strategy. The roles will lead in partnering with our Customer Marketing teams, supported by strong collaboration with brand teams and commercial BU teams. Working across commercial, be co-responsible for the Australian sales P&L and channel market share performance & be accountable for driving ROI and incremental profitability for Diageo & our customer.
The SCCM will play a leadership role in the Commercial Excellence Team and will support the development of the Customer Marketing Manager.
**BTL Strategy**
+ Lead BTL Considerations within Category Strategy & Channel/Trade Strategy
+ Participate in MBP dev't, representing Customer/Channel/Brand on BTL Implications & requirements
+ Define BTL Execution Standards across core and innovation & lead for adoption across Commercial Excellence, Marketing and BU Teams.
+ Lead for transforming Diageo's approach to developing customer marketing programs that put the customers' strategies & priorities at its heart.
**BTL Activity Development & Delivery**
+ Lead the E2E development & delivery of BTL (brand or category) activity on key strategic customers.
+ Working alongside the BU Team, engage & partner directly with the customer, inspiring them with forward-thinking brand & category BTL plans & solutions that unlock brilliant execution at the POP.
+ Accountable for driving strong commercial results with our customers through BTL, leading a focus on maximizing financial & P&L delivery.
+ Understand customer needs for each channel to identify activation priorities that will have the greatest impact on shopper behavior and the highest ROI
+ Work with the CMM to ensure excellence in execution w/ BTL activity across all channels via coaching and support.
+ Set aggressive activation KPIs across all activities, oversee delivery, lead the way, and recommend new ways of working for continuous improvement.
+ Partner with the BU Team & CommEx team members through JBP creation, working collaboratively to develop a BTL plan that delivers to Diageo's commercial & category objectives.
+ Develop a comprehensive understanding of consumer behavior change and the corresponding financial performance drivers. Support the O&R process with the BU Head to enable Diageo to achieve its financial objectives.
+ Alongside BU Team, leverage Customer Programs to ensure Diageo disproportionately win with BTL execution vs. comp. Plus, drive influence on customer programs to deliver Diageo category strategy.
+ Develop outstanding BTL programs for Innovation, leading to strong trial and visibility at launch and during nurture stage.
+ Working alongside Insight Planners & Category Managers, leverage shopper insights to fuel these BTL marketing programs that are insight led.
+ Lead the dev't of category led creative briefs for BTL activity. Lead the engagement with agency partners to turn creative briefs into outstanding BTL campaigns to take to customers.
+ Work alongside Commercial Strategy Lead to ensure BTL activity delivers the required commercial outcomes set out in the Trade Strategy.
+ Work Category Managers to build shopper-led instore merchandising solutions that unlock the category JTBD & barrier to purchase.
+ Lead & deliver 365 Essentials & Perfect Outlets plans that provide clear and targeted execution standards & drive strategy into execution.
**BTL Operations**
+ Lead for the development of bottom-up BTL planning & budget allocation, including leading periodic reviews & making recommended adjustments through Connected Planning.
+ Alongside Commercial Effectiveness, track execution end to end to provide visibility internally and externally of the implementation within your customer vs. the plan.
+ Lead the establishment & on-going rigor of M&E adoption in BTL. Apply M&E learnings to allocate/reallocate investment and ensure continuous improvement of existing Customer Marketing growth drivers (efficiency and effectiveness)
+ Responsible for Shopper Marketing agency recruitment, management and evaluation including upskilling on Stop-Engage-Land Principles.
**Team & Business Transformation**
+ Lead the implementation of BTL Transformation with the broader BTL community. Play a lead role in the on-going transformation of BTL capability and approach in Diageo.
+ Achieve business objectives with team and to keep inspiring and influencing team to help pioneer through leadership and a break-through in Customer Marketing for our world class brands
+ Provide coaching across all team members as we work as a tight team driving significant change and impact across the organisation
**Working with us**
Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we'll work together so that you're supported from day one.
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
**Worker Type :**
Regular
**Primary Location:**
Sydney HQ
**Additional Locations :**
**Job Posting Start Date :**
2025-06-25
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
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Description
Wifi is the foundation of the modern home. Without it, nothing works. eero, an Amazon company, is the first company to deliver a whole home WiFi experience using mesh technology, ensuring there isn't a home layout or connected device we can't handle. Fixing connectivity however, is just the start. We're working on the building blocks of the smart home by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud.
As a Digital Marketing Manager in APAC, you will own the strategy, execution, and optimization of digital marketing initiatives across multiple regions, channels, and audience segments, with a strong focus on programmatic media campaigns and hands-on Amazon DSP management. This role will drive comprehensive marketing strategies for both B2C and B2B customer segments, leveraging precision targeting and full-funnel campaign execution to deliver brand awareness, conversion, and revenue growth throughout the APAC region.
Key job responsibilities
- Develop and execute full-funnel digital marketing strategies across APAC markets, with expertise in programmatic advertising, paid social, and search platforms
- Lead hands-on campaign management in the Amazon DSP
- Own regional budget allocation, optimization, and forecasting across all digital channels
- Build and scale brand awareness and performance marketing campaigns targeting both B2B and B2C segments
- Collaborate with cross-functional teams and agency partners to develop localized campaign strategies aligned with product launches and brand campaigns
- Drive continuous optimization through testing, analytics, and performance monitoring
- Analyze campaign performance and deliver actionable insights through various analytics platforms (i.e Amazon Marketing Cloud)
- Partner with creative teams to develop and optimize region-specific assets and messaging
- Lead regional marketing meetings and facilitate collaboration between global and local stakeholders
- Manage relationships with key media partners and vendors in the APAC region
A day in the life
You will be responsible for planning, launching, managing, and optimizing digital marketing campaigns across multiple platforms including Amazon DSP, YouTube, CTV, Audio, DOOH, Google Ads, and Meta, while collaborating with external agencies and internal cross-functional teams across APAC markets to deliver high-impact results. Your work will involve daily campaign optimization, strategic planning for product launches, seasonal promotions, and ongoing brand-building efforts across digital channels. A typical day might include analyzing performance metrics across different APAC regions, adjusting campaign parameters for optimal results, coordinating with regional teams for localized content deployment, and ensuring budget allocation aligns with market-specific goals.
This role is ideal for a performance-driven, digitally-savvy marketer who thrives in fast-paced, multi-market environments and wants to play a pivotal role in scaling our brand's reach and influence across the APAC region. Strong hands-on experience with programmatic platforms, particularly Amazon DSP, along with expertise in managing campaigns across Google, Meta, YouTube, and other media channels is essential for success in this position. The ability to navigate multiple time zones and cultural nuances while maintaining consistent performance across diverse APAC markets is crucial.
About the team
eero's Global Marketing Team brings the experience of powerful, reliable wifi to life through full funnel marketing campaigns focused on converting our audiences while maximizing our resources. Our customers consist of end users as well as small businesses and internet service providers, spanning B2C, B2B and B2B2C. The team is highly results oriented, and at its core, focuses on driving efficiencies and delivering against our sales and revenue goals.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Qualifications
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Knowledge of analytical reporting tools (ie Excel, Tableau)
- Demonstrated ability to work independently and autonomously
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.