13 Content Marketing Specialist jobs in Australia
Social Media Marketing Manager
Posted 16 days ago
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Job Description
Rydges Sydney Airport - Digital Marketing Executive
Posted 15 days ago
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Job Description
POSITION DESCRIPTION
JOB TITLE: Digital Marketing Executive
DEPARTMENT: Sales & Marketing Department
REPORTS TO: Business Development Manager, Hotel Manager
Detailed Responsibilities include:
• Day to Day management of social media platforms ensuring EVENT brand standards are met
• Attract, engage and qualify Influencers and Bloggers to feature the hotel repost quantified content
• Assist in and attending client events and trade shows as required
• Be the Workplace Champion for the hotel ensuring brand standards are staff engagement is achieved
• Source and contribute ideas to support the companies’ goals and values.
• Engage with Head of Departments to compile the Hotel Staff Monthly Newsletter
• Source, Create and Promote Hotel campaigns, F&B, EVENTS and accommodation promotions via various online platforms
(example, Spice News, Nibbler, Event connect) via Print, Film, Radio, Media Channels and thru Internal Marketing and displays
throughout the hotel.
• Updating online content on rydges.com and third party sites as required
• Qualitative reporting of social media and online content platforms (brand.com & hosted restaurant or conference sites)
• Follow and adhere to the Brand Standards associated with Print and Signage throughout the hotel
• Manage the marketing and content of the hotels IPTV system
• Manage the marketing and content of the hotels Digital Signage system
• Manage the marketing and content of the hotels WIFI system
• Create in house marketing pieces using CANVA or equivalent
• Ensure all hotel brochures and collateral are up to date and meet brand standard
• Liaise, promote and engage in all aspects of the hotel with the SYD Airport community via various means including but not
limited to a monthly newsletters and portals.
• Updating online content, images and promotions on brand.com and TPI/ OTA websites ensuring scores and rankings are
achieved weekly.
• Liaising with the media and contacts for photo shoots, editorials, advertisements
• Handling of sponsorships, prizes, donations and promotion of gift cards
• Co-ordination and source marketing and advertising opportunities in line with monthly budgets
• Implementation of marketing strategy, action plan and calendar for Rydges Sydney Airport under the direction of Hotel Manager,
General Manager and EVENTS Social Marketing Manager at Head Office
• Assist the sales team with liaising with travel and corporate account managers to promote the Hotel
• Conducting telemarketing sales calls to incumbent and new clients
• Conducting site inspections of the hotel as required
• Maintaining current client relationships and develop new clients
• Maintain and update client data base
• Assisting in administrative duties such as client contracts, quoting as required via the IVVY system
• Coordinate database management internally and with Rydges corporate office.
• Coordinate database management internally request and distribution of EDMs via head office as required
• Compiling both weekly and monthly Sales & Marketing Reports (Social Media and Google Analytics reporting)
• Any additional tasks as directed by Director of Sales and Marketing, Hotel Manager.
• Assisting the BDMs as required
• Maintaining relationships and liaising with the terminal
Social Marketing Manager
Posted 1 day ago
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Job Description
The **Social Marketing** role is a dynamic component of the Central Marketing Organization (CMO), responsible for driving brand love for global and local B2B marketing programs. This role would lead the social and paid media marketing mandate for ANZ and ASEAN.
This role is a part of a highly dynamic, multicultural, thriving CMO Asia team at Microsoft. The candidate for this role is someone who has extensive knowledge of the social media ecosystem cutting across platforms, audience, content, media landscape, and technology and tools. The candidate needs to have a strong eye for strategy and executional excellence.
The **Social Marketing Manager** is instrumental in helping Microsoft grow our social engagement and footprint. The Social Marketing Manager would play a key role in influencing marketing and business leadership on the role of owned, earned and paid social for driving strategic short and long-term goals for the company.
**Who we are looking for:**
+ Strong understanding of current and emerging social marketing platforms
+ Good understanding of social & paid media performance metrics and using data to influence decision making
+ Proven track record in collaborating across matrixed teams / organisations to deliver impactful work
+ Agency & Vendor Management: Ability to evaluate social capabilities of agencies and vendors and manage them to obtain optimal results.
+ Executive presence: Ability to engage with senior stakeholder audiences
+ Organizational Agility, Impact and Influence, Cross Boundary Collaboration
+ Knowledgeable of the Microsoft ecosystem and programs
+ Thrives in ambiguity
You lead development, oversight and approval of local social marketing plans, adhering to global social processes and brand guidance for all CMO social channels, alongside being a subject matter expert for the internal teams, and externally across industry forums. You maximize marketing investments by using global content and services to deliver a consistent customer experience.
**Responsibilities**
+ Integrated Marketing Planning
+ You ensure local social marketing plans leverage Global Demand Center (GDC) strategy, execution frameworks and marketing technology (MarTech) capabilities to drive business priorities via local social marketing engines. You align marketing tactics to marketing objectives and relevant metrics.
+ Regional and Local Social Media Crisis Management
+ You escalate issues requiring Social Media 'blackout' or response management and coordinate local stakeholders to promptly mitigate and resolve crisis requiring a Social Media response.
+ Social Channel Stewardship
+ You manage local social channel footprint and identify opportunities for consolidation. You ensure adherence to global social channel standards, accessibility, privacy, brand and social account security compliance guidelines, in all CMO social media owned channels.
+ Social Advocacy Program
+ You manage local employee social advocacy program to activate sellers and support with leveraged content.
+ You drive the paid media strategy for your area/region and provide strategic counsel to your peers in other areas.
**Qualifications**
**Required/minimum qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ year(s) integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
**Additional or preferred qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .
Celebrity Social Media Handler
Posted 7 days ago
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Job Description
A social media handler's job involves managing and executing a brand's social media strategy. Key responsibilities include:
Content Creation
1. Developing and curating content for social media platforms
2. Creating engaging posts, stories, and ads
3. Designing graphics, videos, and other visual content
Account Management
1. Setting up and managing social media accounts
2. Monitoring and responding to comments and messages
3. Ensuring brand consistency across platforms
Engagement and Community Building
1. Building and engaging with online communities
2. Running social media contests and campaigns
3. Collaborating with influencers and other brands
Analytics and Reporting
1. Tracking engagement metrics and analyzing performance
2. Providing insights and recommendations for improvement
3. Adjusting strategies based on data-driven decisions
Strategy and Planning
1. Developing social media marketing strategies
2. Identifying target audiences and creating content tailored to them
3. Staying up-to-date with industry trends and platform changes
Harris Management Company is the best in handling the top brand social media
Company Details
Social Media and Websites Manager

Posted 1 day ago
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Job Description
Job Number # - Sydney, New South Wales, Australia
**Who We Are**
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
**Job Summary (purpose)**
As the Social Media and Websites Manager within Colgate-Palmolive, you are a strategic and highly creative individual who as part of their role will lead Colgate's social media marketing efforts.
Working to create best-in-class strategies, breakthrough creative content and leveraging both established and emerging platforms, you will direct, with the IBE Lead, all 'Always on' social media activities to help engage new and existing customers in ways that ultimately drive acquisition of our products.
Working collaboratively with the brand team, broader digital hub and agency partners, you will help us harness the users, technology and the creative power of social media to efficiently and effectively build equity and brand love to ultimately drive sales.
You will demonstrate clear mastery of all thighs social media both from a paid and organic perspective. You need to be very strategic and hands-on as you will be managing our social media efforts from the strategy building to the implementation, managing an external specialised agency. This role has no direct reports.
You will also develop & publish our own website's homepages and landing pages (both consumer and Professional) & YouTube channel, creating best in class designs, in collaboration with the broader Digital hub.
You will be responsible for oral care SEO and SEM efforts, supporting the Division Performance Hub team, contributing to strategy, overseeing planning, and communicating results to the local team. You will also manage the agency for all local SEM initiatives.
**Main responsibilities:**
**SOCIAL**
+ **Strategy & Content:** Lead "Always On" social media strategy, overseeing content creation and agency partnerships to drive engagement and sales.
+ **Expertise & Performance:** Act as the internal expert on paid and organic social, optimizing performance based on data.
+ **Community & Influencers:** Manage community engagement and execute influencer campaigns.
**WEBSITE**
+ **Website & YouTube:** Develop, publish, and maintain website content (homepages, landing pages) and the YouTube channel.
+ **UX & QA:** Enhance user experience, guide development, and conduct thorough quality assurance.
+ **Technical & CRM:** Manage domain names, optimise information architecture, and maintain CRM lightbox.
**SEO/SEM**
+ **SEO Leadership:** Drive on-page SEO, including keyword strategy, content publishing, and performance feedback.
+ **SEM Strategy & Agency:** Implement best practices for off-platform search (SEM), collaborating with internal teams and managing local agencies for execution.
**Required (Education, Knowledge required, Language skills, etc)**
+ Education Degree qualified
+ 5 years+ working in Social Media Marketing and 3 years' experience in a similar Digital role with website management and SEO/SEM hands on experience
**Preferred Requirements:**
+ Experience in FMCG a plus, or agency side on social media/digital/SEM role
**Our Commitment to Inclusion**
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
#LI-Hybrid
Marketing Specialist
Posted 1 day ago
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Job Description
Salary: $80,000 - $90,000
Location: Melbourne, Australia
Employment Type: Full-Time
About Us:
Harcon Projects is seeking a creative and strategic Marketing Specialist to join our team. We are committed to developers and builders who own, build, and develop Residential, Commercial, and Industrial projects primarily in the outer North-West, South-East, and Bayside suburbs of Melbourne, Australia. The Marketing Specialist will be responsible for developing, implementing, and managing marketing strategies and campaigns that promote our products/services and enhance our brand presence across various channels.
Key Responsibilities:
- Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies and plans to achieve business objectives, including market research, competitive analysis, and audience segmentation.
- Campaign Management: Plan, execute, and monitor integrated marketing campaigns across various channels (e.g., traditional advertising, public relations, events, content marketing, and digital platforms). Measure and report on campaign performance, assessing against goals (ROI and KPIs).
- Content Development: Oversee the creation of compelling marketing content, including brochures, presentations, website copy, press releases, and case studies, ensuring brand consistency and messaging effectiveness.
- Brand Management: Maintain and enhance brand identity and guidelines across all marketing materials and communications.
- Market Research & Analysis: Conduct market research to identify trends, customer needs, and new opportunities. Analyze market data and consumer insights to inform marketing strategies and product development.
- Stakeholder Collaboration: Work closely with sales, product development, and other internal and external stakeholders to ensure marketing efforts are aligned with overall business goals.
- Budget Management: Assist in managing the marketing budget, ensuring efficient allocation of resources and cost-effective campaign execution.
- Public Relations & Events: Support public relations activities and coordinate participation in industry events, trade shows, and conferences.
Essential Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (3+ years) as a Marketing Specialist or similar role, with a strong portfolio of successful marketing campaigns.
- Solid understanding of marketing principles, strategies, and best practices across various channels.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive marketing content.
- Strong analytical skills with the ability to interpret market data and campaign performance to drive actionable insights.
- Proficiency in marketing software and tools (e.g., CRM, marketing automation, analytics platforms).
- Exceptional organizational and project management skills, with the ability to manage multiple projects and deadlines.
Desirable Qualifications:
- Experience with both traditional and digital marketing channels.
- Certifications in marketing-related fields or platforms.
- Familiarity with graphic design principles and tools for marketing collateral.
Personal Attributes and Core Competencies:
- Creative thinker with a passion for developing innovative marketing solutions.
- Proactive and results-oriented, with a strong ability to take initiative and drive projects to completion.
- Excellent interpersonal skills, capable of building strong relationships with internal teams and external partners.
- Adaptable and able to thrive in a dynamic, fast-paced environment.
Strong attention to detail and commitment to accuracy in all marketing activities.
Other Requirements:
- Eligibility to work in Australia (citizenship, residency, or a valid working visa).
- Willingness to undertake further training or professional development as the organization requires.
Principal Marketing Specialist

Posted 1 day ago
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Job Description
Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it's a place where you can grow, belong and thrive.
The ABM and Pursuit Marketing role is responsible for developing and executing strategic marketing initiatives focused on Account-Based Marketing (ABM) and large pursuit marketing. This role involves creating highly personalised and targeted marketing campaigns to engage high-value accounts and support the sales team accelerate and close large deals. The ABM and Pursuit Marketing lead works closely with NTT DATA's portfolios and the sales organization and will engage with stakeholders across our regional APAC and Global business.
**Key Responsibilities:**
+ **Develop and Implement ABM Strategies** : Design and execute comprehensive ABM strategies to target high-value accounts, leveraging personalised content and campaigns to drive engagement, generate pipeline and build long-term relationships.
+ **Pursuit Marketing Campaigns** : Collaborate with the sales community to create and execute pursuit marketing campaigns for specific high-value deals, ensuring alignment with sales objectives and timelines.
+ **Account Intelligence** : Conduct in-depth research and analysis to gather insights on target accounts, including their business needs, challenges, and decision-making processes.
+ **Content Creation** : Develop tailored marketing materials, including case studies, whitepapers, presentations, and digital content, to support ABM and pursuit marketing efforts.
+ **Sales Alignment** : Work closely with the sales and portfolio teams to ensure marketing efforts are aligned with business objectives and sales strategy, providing support throughout the sales cycle to maximize deal success.
+ **Performance Measurement** : Track and analyse the performance of ABM and pursuit marketing campaigns, using data-driven insights to optimise strategies and achieve desired outcomes.
+ **Stakeholder Collaboration** : Collaborate with cross-functional teams, including GTM and portfolio teams, demand generation, and customer success, to ensure a cohesive approach to account engagement.
**Academic Qualifications and Certifications:**
+ Degree in Communications, Marketing or Business.
+ 5+ years of experience in B2B marketing, with a focus on ABM and pursuit marketing.
+ Excellent communication and interpersonal skills, with the ability to collaborate effectively with sales and cross-functional teams.
+ Strong analytical skills and the ability to leverage data to drive marketing decisions.
+ Proficiency in marketing automation tools and CRM systems.
**Required experience:**
+ Experience in the technology or software industry.
+ Knowledge of account intelligence tools and platforms.
+ Certification in ABM or related marketing disciplines.
**Workplace type** **:**
Hybrid Working
**About NTT DATA**
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.
**Equal Opportunity Employer**
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.
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Events Marketing Specialist
Posted 4 days ago
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Job Description
By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Events Marketing Specialist
**Events Marketing Specialist**
Are you looking for a role where you can take real ownership of event strategy and delivery? As our Events Marketing Specialist, you'll play a key part in shaping Sedgwick's presence at industry events across Australia and New Zealand. You'll have the opportunity to work closely with business leaders, bring creative ideas to life, and see the direct impact of your work on our brand and client relationships. Reporting to the Head of Marketing ANZ, this is a hands-on role for someone who enjoys both planning and execution, thrives on variety, and values collaboration.
**What are my accountabilities?**
+ Lead and deliver Sedgwick's presence at major industry events and Sedgwick-hosted functions.
+ Coordinate the end-to-end development of event collateral, including brochures, signage, branded merchandise, and digital assets.
+ Analyse event outcomes, track KPIs, and prepare ROI reports to inform future marketing decisions.
+ Collaborate with internal teams and external vendors to ensure seamless event delivery.
+ Promote events through engaging digital content across Sedgwick's social media platforms.
**About you:**
+ Degree in Business, Communications, Marketing, Events, or a related field.
+ Demonstrated experience in events management, ideally within insurance or professional services.
+ Proven ability to manage multiple events, deadlines, and stakeholders.
+ Strong written and verbal communication skills, including copy editing and proofreading.
+ Proficiency in Microsoft Office Suite and knowledge of email marketing platforms.
**Caring Culture**
It's at the heart of everything we do, and we show we care by living our core values: Empathy, Accountability, Inclusion, Collaboration, and Growth. By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Sedgwick is an equal opportunity employer, recognised by the Diversity Council of Australia. We're committed to fair and accessible recruitment. If you need special accommodations, please let us know when applying.
If you are successful in joining our team, you will be required to complete reference checks, mandatory background checks, including a police check and work rights.
**Why Sedgwick?**
Sedgwick is the global leader in claims administration, loss adjusting, benefits administration, and product recall. We are committed to providing excellent service to our clients and are passionate about helping them through difficult times.
Every day, our colleagues are working to make the world better. They're helping people recover after an injury or illness. They're assisting with damage from a natural disaster. They're even giving back to others in their spare time, championing over 500 charities in communities around the world, and counting.
Whether you're in loss adjusting, claims, customer service, nursing, engineering, IT or another specialty, there's a place for you here to be a force for good.
**Some of the Benefits of working with us are:**
+ Hybrid working arrangement. #LI-Hybrid
+ Sedgwick Australia University - access to more than 15,000 courses on demand and opportunities to continue formal education
+ +0.5% on top of Superannuation Guarantee
+ Domestic and International Career Pathways
+ Sedgwick Colleague Resource Groups - international, cross-functional, colleague-led groups aimed at fostering an inclusive workplace
Sedgwick is an Equal Opportunity Employer.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
**Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see** **sedgwick.com**
Events Marketing Specialist
Posted 4 days ago
Job Viewed
Job Description
By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies
Certified as a Great Place to Work®
Fortune Best Workplaces in Financial Services & Insurance
Events Marketing Specialist
**Events Marketing Specialist**
Are you looking for a role where you can take real ownership of event strategy and delivery? As our Events Marketing Specialist, you'll play a key part in shaping Sedgwick's presence at industry events across Australia and New Zealand. You'll have the opportunity to work closely with business leaders, bring creative ideas to life, and see the direct impact of your work on our brand and client relationships. Reporting to the Head of Marketing ANZ, this is a hands-on role for someone who enjoys both planning and execution, thrives on variety, and values collaboration.
**What are my accountabilities?**
+ Lead and deliver Sedgwick's presence at major industry events and Sedgwick-hosted functions.
+ Coordinate the end-to-end development of event collateral, including brochures, signage, branded merchandise, and digital assets.
+ Analyse event outcomes, track KPIs, and prepare ROI reports to inform future marketing decisions.
+ Collaborate with internal teams and external vendors to ensure seamless event delivery.
+ Promote events through engaging digital content across Sedgwick's social media platforms.
**About you:**
+ Degree in Business, Communications, Marketing, Events, or a related field.
+ Demonstrated experience in events management, ideally within insurance or professional services.
+ Proven ability to manage multiple events, deadlines, and stakeholders.
+ Strong written and verbal communication skills, including copy editing and proofreading.
+ Proficiency in Microsoft Office Suite and knowledge of email marketing platforms.
**Caring Culture**
It's at the heart of everything we do, and we show we care by living our core values: Empathy, Accountability, Inclusion, Collaboration, and Growth. By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.
Sedgwick is an equal opportunity employer, recognised by the Diversity Council of Australia. We're committed to fair and accessible recruitment. If you need special accommodations, please let us know when applying.
If you are successful in joining our team, you will be required to complete reference checks, mandatory background checks, including a police check and work rights.
**Why Sedgwick?**
Sedgwick is the global leader in claims administration, loss adjusting, benefits administration, and product recall. We are committed to providing excellent service to our clients and are passionate about helping them through difficult times.
Every day, our colleagues are working to make the world better. They're helping people recover after an injury or illness. They're assisting with damage from a natural disaster. They're even giving back to others in their spare time, championing over 500 charities in communities around the world, and counting.
Whether you're in loss adjusting, claims, customer service, nursing, engineering, IT or another specialty, there's a place for you here to be a force for good.
**Some of the Benefits of working with us are:**
+ Hybrid working arrangement. #LI-Hybrid
+ Sedgwick Australia University - access to more than 15,000 courses on demand and opportunities to continue formal education
+ +0.5% on top of Superannuation Guarantee
+ Domestic and International Career Pathways
+ Sedgwick Colleague Resource Groups - international, cross-functional, colleague-led groups aimed at fostering an inclusive workplace
Sedgwick is an Equal Opportunity Employer.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
**Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see** **sedgwick.com**
Senior Marketing Specialist
Posted 16 days ago
Job Viewed
Job Description
25WD91425
**About our business**
Payapps ( is an award-winning SaaS platform that simplifies the progress claims process within the construction industry. We streamline how builders and their subcontractors manage progress claims so they can spend more time building and less time chasing payment invoices and reconciling spreadsheets. Payapps ( is used by some of the most well-known builders and subcontractors across Australia, New Zealand, and the United Kingdom. We're proud to be part of **Autodesk** , a global leader in design and make software, giving us the scale and support of a major technology company while maintaining the agility of a high-growth business.
**Position Overview**
The Senior Marketing Specialist is instrumental in driving Payapps ( ' growth through strategic demand and lead generation initiatives. The Senior Marketing Specialist is required to demonstrate a good understanding of the modern B2B buyer's journey and the tactics to attract, engage, and convert prospects into qualified leads. As well as leveraging various marketing channels and technologies to drive ROI.
This role requires cross-functional collaboration to support the execution of demand generation strategy aligned to priorities and revenue targets, including but not limited to demand generation campaigns, executive programs, and field events. The Senior Marketing Specialist role works closely with the Senior Marketing Leader in the preparation, execution, and analysis of campaigns across digital, paid search, email, social and events to help build brand awareness and drive qualified pipeline. This role will also work with external agencies to meet our goals and ensure our digital and offline touchpoint resonates with our target audience and meets our business objectives.
This is a hands-on role for someone with a can-do attitude. The Senior Marketing Specialist helps to build awareness and consideration of Payapps' software and services in the Australian and New Zealand markets to generate marketing-qualified leads for the regional sales team.
**Responsibilities**
+ **Strategy Development** : Support developing and implementing marketing strategies that align with the team and company objectives
+ **Brand Awareness** - Collaborate on the execution of holistic brand campaigns aimed at amplifying our presence and capturing significant mindshare in the Australian and New Zealand markets. Leverage PR, earned media, and strategic social media initiatives to reinforce and elevate our brand's leadership positio
+ **Lead generation** : Design and execute multi-channel campaigns to attract and engage marketing qualified leads. Utilise industry publications, paid search, email marketing, display advertising, and paid social channels. Further, harness HubSpot's capabilities to effectively nurture these leads through tailored campaigns
+ **Social media management** : Support the management of our online presence via our social media profiles, including the development of an ongoing social media content plan
+ **CRM management** : Support the maintainance and optimisation of our HubSpot database and digital automation processes and promptly allocate leads to the sales team
+ **Website management and optimisation:** Support website content management and updates, ensuring content meets our SEO strateg
+ **Stakeholder collaboration** : Coordinate campaign planning and execution, ensuring effective and efficient two-way communication between stakeholders in our marketing, sales, product and engineering teams to ensure alignment and achieve business goals and execute relevant and impactful campaigns and projects
+ **Event management** : Lead the planning and execution of in-person and online events that build Payapps' brand awareness and accelerate pipeline development for sales
+ **Performance Insights and Optimisation** : Monitor marketing metrics and work to optimise conversion rates at each stage of the buyer journey
+ **Analytics & Reporting:** Work to achieve business goals by providing timely analytics, including pipeline analysis, forecasting and results with periodic metrics/KPI reporting and insights. Assist senior leadership in the monthly reporting calendar and with analysis for strategic reviews
**Minimum Qualifications**
+ Hands-on experience working in a busy marketing function with a strong focus on accountability. To succeed in this role, you will bring strong stakeholder management skills and have a positive, and can-do attitude to manage projects to completion.
+ 4+ years of experience in marketing, ideally in a B2B SaaS/construction technology environment
+ Degree in Business, Marketing, or Communications
+ Ability to identify and execute tactics and programs that drive demand throughout the buyer journey
+ Experience managing email marketing automation platforms (HubSpot preferred)
+ Experience setting up, managing and analysing PPC campaigns using Google, LinkedIn, Facebook and other digital platforms.
+ Management of social media profiles
+ Exposure to CMS platforms, especially WordPress or Elementor
+ Outstanding verbal, written and presentation skills, with an attention to detail
+ Project management experience & deadline management
+ An understanding of Australian & New Zealand data protection and communication policies. (e.g. Spam Act 2003)
+ Ability to work autonomously and exercise initiative to accomplish goals
+ Excellent analytical and problem-solving skills
+ Thrives in complex environments with multiple stakeholders
+ Experience in building out and administering nurture campaigns with marketing automation tools (HubSpot preferred)
+ Working alongside external agencies to deliver agreed work
+ Using graphic design tools. (Canva preferred)
#LI-KC1
**Learn More**
**About Autodesk**
Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk - it's at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you're an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
**Salary transparency**
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