6 Digital Marketing Director jobs in Australia

Marketing Director

Eastwood, New South Wales Abbott

Posted 24 days ago

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Job Description

**About Abbott**
**Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.**
**Working at Abbott**
**At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:**
**Career development with an international company where you can grow the career you dream of .**
**Amazing health and wellness benefits and perks.**
**A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.**
**A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.**
**Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands - including Similac®, PediaSure®, Ensure®, Glucerna® and ZonePerfect® - to help get the nutrients they need to live their healthiest life.**
**Responsibilities:**
**Leads and directs all marketing activities for multiple brands or a large brand, including Base Business, Innovation, and Consumer Insights; developing brand objectives, strategies, and tactics to deliver the business' financial commitments to the organization.**
**Assesses, determines and prioritizes potential market growth opportunities and new product innovation planning, development and implementation. This person will have responsibility for the Brand P&L in partnership with Finance.**
**Responsible for omni-channel customer and consumer experiences across Abbott Nutrition and its operations and maintaining the external digital image of Abbott Nutrition.**
**Drives growth in Abbott Nutrition brands and product lines by converting marketing processes from traditional physical brand management to omni-channel practices.**
**Responsible for coordinating and aligning all activities with the Senior Leadership Team and Cross-functional partners, including Sales, Shopper, Finance, Supply Chain, HR, and R&D.**
**Creates a learning environment with a focus on employee** **development.**
**Ensures that the brand teams operate in a legal and ethical manger and that product and services are marketed in accordance with compliance requirements.**
**BUSINESS** **OUTCOMES**
**Strong omni-channel presence and brand representation, with high brand integrity across all campaigns, marketing initiatives and communications**
**Analytics-driven marketing campaigns that differentiate Abbott Nutrition Brands; drive consideration and trial and grow market share**
**Fully integrated, responsive, omni-channel marketing** **CoE**
**Continuously developing commercial organization with a on strong, diverse talent** **pipeline**
**KEY RESPONSIBILITIES &** **ACTIVITIES**
**Develop and provide strategic planning and commercial input to the development of the** **business.**
**Direct the analysis of the business; oversee the identification of key segment business drivers, priorities and growth opportunities.**
**Establish omni-channel marketing strategies including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution.**
**Develop and execute national product education, publication and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.**
**Shift the organization to leverage the local digital resources for clarity on fundamentals and best practices, and internal organizational review setup**
**Oversee and integrate Business Intelligence, Customer Insight, and New Business Development into the commercial team**
**Collaborate with Finance to define the appropriate pricing by channel and guarantee the delivery of the Channel P&L targets**
**Establish a rigorous model to evaluate the ROI of every major initiative in the Retail** **Channel**
**Collaborate with the Area Marketing Team and Area Trade Team to leverage the best practices emerging from different countries and properly influence the Team to gain support for our initiatives**
**Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.**
**Oversee the development of competitive selling tools for the field, which include the coordination of internal marketing research and market claims testing.**
**Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated**
**Manage the marketing intelligence resource to read IQVIA data/Internal data and report results of activities and to provide recommendations and forecasts**
**Be the digital ecosystem advocate, partnering with BTS in implementation of new** **technology**
**Embed omni-channel marketing brand ownership by leading the organization through a change in mindset and ways of working**
**Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training**
**Participate in talent recruitment and selection to staff the Marketing organization with the top talent for current jobs and future leadership, promoting workforce diversity**
**Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed upon objectives.**
**Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Supply Chain, Public Affairs, Marketing and Executive Management and external vendors or agencies.**
**KEY BUSINESS** **CHALLENGES**
**Continuously improving digital knowledge and application to drive omnichannel engagement and maximize customer and consumer insights, engagement, and market share**
**Leveraging digital platforms to drive and support customer engagement while at the same time building digital capability across the Marketing organization and keeping pace with tech/digital tool/platform** **innovations**
**KEY BUSINESS** **CHALLENGES**
**Using data to remain agile; anticipating and meeting the changing needs of the market/customers to drive** **results**
**Leading and influencing in a large sales organization, identifying and accessing the right stakeholders to solve issues and drive performance through continuous transformation**
**Facilitating constructive, collaborative and business-focused interaction with all relevant partners (e.g., Sales, Market Access, Operations, Supply chain, Finance, HR, Regulatory & Legal)**
**KEY SUCCESS** **FACTORS**
**Deep digital (including CRM and ecommerce), marketing, and nutrition experience and** **expertise**
**Experience of SFDC or an** **equivalent**
**Ability to influence a variety of internal and external customers at all** **levels**
**High learning agility, adaptability, and comfort with complexity and** **ambiguity**
**High** **customer/consumer/stakeholder** **orientation**
**Ability to turn data into marketing intelligence and action-oriented** **analysis**
**Clearly communicating overall Marketing vision and strategy, and distilling to relevant/local marketing** **teams**
**Working collaboratively with cross-functional partners to facilitate continuous brand and marketing** **innovations**
**Accurately analyzing the key strengths and development needs of team members, both individually and as a total team, to identify critical development actions**
**ROLE REQUIREMENTS**
**Required Qualifications:**
**Science qualification in Marketing, Business or related field**
**Essential Criteria:**
**At least 10+ years of brand management experience in FMCG, Healthcare or Nutrition**
**Proven track record of managing and leading a diverse team to exceed expectations.**
**Proven ability to attract top talent, develop people and build a high performing team.**
**Excellent cross functional leadership ability.**
**Proven track record of delivering results.**
**Thorough understanding of, and experience working within, community channels, specifically the National Disability Insurance Scheme.**
**Highly Desirable:**
**Experience transforming teams.**
**Additional Requirements:**
**Must hold an active Australian Driver's license and have the ability to travel interstate as required.**
**Clear Police and Working with Children Checks.**
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call or email
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Director of Sales & Marketing

Surfers Paradise, Queensland IHG

Posted 24 days ago

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Job Description

Reliably Different - Welcome to voco, IHG's upscale brand.
We call our hotels voco . It means 'to invite' and 'call together' originating from Latin - representing our thoughtful, unstuffy and charming nature. Guests tell us that voco sounds fun without being vanilla, trendy without being alienating, and premium without being stuffy. This unique and playful attitude, combined with a consistent level of quality, sits at the heart of our brand.
Are you passionate about results? Do you enjoy the day to day of leading a robust sales team? We have a rare opportunity to join our Senior Leadership team as a **Director of Sales & Marketing.**
**Your day to day**
As the **Director of Sales & Marketing** , you will be reporting to the hotel General Manager and will be responsible for developing and implementing strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
**Key Responsibilities**
+ Foster a high-performance cross-functional culture by driving collaboration across revenue, marketing and operations teams.
+ Drive a great working environment for teams to thrive - connect departments to create sense of one team
+ Utilise data-driven insights to optimise pricing strategies, market positioning and revenue growth.
+ Develop innovative guest engagement strategies to drive repeat business with a focus on personalised experiences across transient segments.
+ Lead and execute the long-term commercial strategy of the hotel ensuring alignment with brand standards and owner expectations.
+ Collaborate with IHG's global and regional teams to align strategies with brand objectives.
**What we need from you**
+ Proven experience in a senior sales & marketing leadership role
+ Strong commercial acumen with a track record of achieving revenue targets.
+ Exceptional leadership skills with the ability to inspire and develop a dynamic team.
+ Expertise in digital marketing, branding, and strategic partnerships.
+ Excellent communication and relationship-building skills.
**What we offer**
Join our extraordinary world and experience a place where you can be yourself, share your ideas, support your personal growth and wellbeing, and be a valued member of an inspirational team.
You'll be rewarded for your hard work with a suite of benefits that supports you and your family's wellbeing, including paid birthday leave, enhanced parental leave, flexible work options and proactive health days.
Your career journey will be supported through our lifelong development program, IHG career milestone celebrations, and transfer of entitlements as you move and grow with IHG. In addition to the always-popular hotel perks like accommodation and food & beverage discounts, our discount retail platform makes your pay go even further. We are proud to be IHG and we know you will be too.
Visit to find out more about us.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
This advertiser has chosen not to accept applicants from your region.

Director of Sales & Marketing

Sydney, New South Wales Hilton

Posted 24 days ago

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Job Description

Join one of Sydney's most iconic hotels as our Director of Sales & Marketing, leading the charge in driving revenue, brand presence, and guest engagement across all commercial functions.
# Your Impact:
+ Lead Sales, Events, and Marketing to deliver exceptional revenue growth.
+ Shape strategy across Rooms, Groups, MICE, and renowned F&B venues like glass Brasserie and Marble Bar.
+ Build strong relationships with key accounts and industry partners.
+ Champion innovative marketing and PR campaigns.
+ Inspire and develop a high-performing commercial team.
#
# What You Bring:
+ Proven leadership in luxury hospitality sales & marketing.
+ Strong commercial acumen and stakeholder management.
+ A passion for excellence and team development.
#
# Why Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. We are committed to an equitable and inclusive workforce and environment where Team Members can be their authentic selves with opportunity for all to learn, grow, succeed and thrive. Joining this award-winning _Great Place to Work_ culture means:
+ A competitive compensation package including annual bonus plan, health insurance, and on-site car parking.
+ A complimentary gym membership.
+ A monthly dry-cleaning allowance for your business wardrobe.
+ 110 discounted travel nights per year for you, your friends or family to enjoy at any of our 8000 hotels located in 139 countries and territories around the world.
+ Food & Beverage discounts so you don't just stay when you travel but also enjoy dining experiences.
+ Working alongside an experienced and dynamic leadership team in our hallmark property, this role provides an exceptional opportunity for growth and Hilton career progression.
_Ready to lead? Apply now and make your mark at Hilton Sydney._
**Job:** _Sales and Marketing_
**Title:** _Director of Sales & Marketing_
**Location:** _null_
**Requisition ID:** _HOT0BQ2E_
**EOE/AA/Disabled/Veterans**
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Director of Sales & Marketing - InterContinental Hayman

Hayman Island, Queensland IHG

Posted 6 days ago

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Job Description

**About Us**
IHG Hotels & Resorts is one of the world's leading hotel companies with around 350,000 colleagues working across more than 100 countries. As part of the IHG team, our people help our guests create amazing memories and deliver our purpose of providing True Hospitality for Good.
The InterContinental Hayman Great Barrier Reef will immerse you in the wonders of the Whitsundays, working in a five-star luxury environment which offers amazing career growth opportunities, professional training & development and provides a one-of-a-kind experience living and working in a tropical island paradise.
**About the role**
As Director of Sales & Marketing, you'll develop and set revenue sales and marketing strategies for the Resort to maximise performance, profitability and return on investment by directing sales activity and total revenue generation. You will ensure plans are implemented, results are monitored, and sales goals are achieved through regular sale of hotel rooms, meeting rooms, and food and beverage whilst working closely with tourism bodies and partners to gain maximum exposure in key markets including MICE and Leisure. Constant review of business performance, understanding dynamics of the local market and demand generators are crucial for success in this role.
**_Please note this role is based in Sydney and will require travel to Hayman Island when required._**
**About you**
We are seeking an experienced and dynamic DOSM, who will pioneer sales strategies and account management for luxury resort sales. Leading a high performing team, and reporting to the General Manager, you will be directly responsible for the hotel achieving budgeted revenue growth and maintaining above-market returns across for the Sales and Marketing function. The ideal candidate will have the following:
· 5 years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales and marketing team; with a proven track record of success in delivering above market performance in luxury sales and marketing
· Understand industry dynamics, trends, and disciplines with a strong ability to forecast and plan for short-, medium- and long-term performance gains.
**What we offer**
· Extensive career development opportunities throughout the IHG network of iconic hotels and resorts worldwide.
· The perfect balance of island exposure and maintenance of your cosmopolitan lifestyle.
· Access to IHGs myBenefits program which includes a wide range of benefits including leave entitlements, retailer discounts, online health and wellbeing platforms and discounts to a variety of employee, friends, and family discount rates across more than 5,300 InterContinental Hotel & Resorts properties.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
This advertiser has chosen not to accept applicants from your region.

Director of Sales & Marketing | Intercontinental Melbourne the Rialto

Melbourne, Victoria IHG

Posted 5 days ago

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Job Description

**About Us**
Nestled on illustrious Collins Street, in the vibrant heart of Melbourne's CBD, the Intercontinental Melbourne the Rialto is a symbol of heritage elegance and contemporary sophistication. Esteemed as one of the city's paramount hotels of international renown, it stands as a testament to luxurious hospitality.
**About the Role**
As Director of Sales & Marketing you are a vital business partner to the General Manager and an integral member of the hotel leadership team. You will join a high performing team committed to energising and sustaining the hotel's positioning as a leader in the luxury sector.
This is a pivotal role for a visionary leader who can seamlessly integrate and elevate the hotel's commercial and revenue strategies. This leader will drive sustainable growth, ensuring long-term success and competitiveness.
**A taste of your day-to-day**
This role entails full accountability for the commercial strategy and is crucial in driving the hotel's financial success through expertise in revenue optimization, business development, forecasting and marketing.
**Key responsibilities:**
+ Maximise revenue in both the short and long term, developing and implementing strategic plans, optimising revenue streams, building strong client relationships and ensuring exceptional guest experiences.
+ Manage the departmental budget, ensuring alignment with the hotel's financial goals and adherence to the payroll budget.
+ Setting pricing strategies, forecasting demand, and managing inventory to maximise occupancy and average daily rates across all revenue streams, including accommodation, Food & Beverage (F&B), Conferences & Events (C&E), local catering and ancillary services such as car parking, commissions, F&B activations, pop-ups, and collaborations.
+ Utilise advanced revenue analytics to deliver strategic insights and regular reporting on revenue performance, market dynamics and operational efficiency to senior management and stakeholders.
+ Leading and motivating a high performing team of commercial professionals, setting targets and building a results-driven culture
+ Responsible for ensuring brand alignment across all tenancies within the hotel premises
**What we need from you**
We are seeking an industry professional with senior Sales and Marketing leadership experience in the international luxury sectors. The ideal candidate will have:
+ A minimum of 3 years of relevant experience in a similar senior leadership role managing a multi-disciplinary commercial team.
+ Superior knowledge and demonstrated hands on experience in managing, influencing and driving Revenue in the luxury hotel sector.
+ Superior knowledge and demonstrated hands on experience of marketing and in particular developing marketing strategies in a luxury hotel landscape. Knowledge of F&B and hotel Marketing is essential
+ Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
+ Strong financial skills developing and managing a commercial budget and ability to apply analytics to strategy.
+ Proficiency in analytical reasoning, strategic foresight, and adeptness in dissecting market trends and orchestrating media strategies are crucial.
+ Experience in managing channel and trade marketing
+ Experience motivating and training a team.
+ Confident facilitation and public speaking skills
+ Exceptional communication and writing skills
+ Australian citizenship / permanent residency - full work rights in Australia are essential as sponsorship is not available for this role
**What you can expect from us**
In return, not only will you be rewarded with a competitive salary, you will also be rewarded with a range of benefits that supports you throughout your IHG career journey.
+ Competitive Salary
+ Paid Birthday Leave
+ Enhanced parental leave program
+ Proactive paid wellness and mental health days
+ Some of the best colleague discounts across our IHG Hotels for accommodation, food and beverage
+ An immense colleague discounts platform for all your favourite brands and retailers
+ Most importantly, we'll help you grow, and develop you as an individual.
Your career journey will be supported through our lifelong development programs, IHG career milestone celebrations, and transfer of entitlements as you move and grow with IHG.
We are proud to be InterContinental Melbourne the Rialto and proud to be IHG and we know you will be too. Visit to find out more about us.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.
This advertiser has chosen not to accept applicants from your region.
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