7 Digital Strategist jobs in Australia

This is a Social & Influencer Media Coordinator role with THE ICONIC based in Sydney, NSW, AU
== THE ICONIC ==

Role Seniority - junior

More about the Social & Influencer Media Coordinator role at THE ICONIC

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.

Got You Looking?  Are you ready to shape the narrative of one of Australia and New Zealand’s most loved brands? Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends? At THE ICONIC, we don’t just follow the latest in fashion, lifestyle, and culture—we lead it.

We are a passionate, curious and creative team and we are all about building community and fostering meaningful engagement with our customers, our ICONITES and our partners. 

Reporting to the Senior Social & Influencer Manager, our Social & Influencer Coordinator is an integral part of our team to identify purposeful partnerships with creators and drive engagement on our social channels, and help drive traffic to THE ICONIC’s app and website through compelling and engaging content that is focused on creating value for our community. 

Your Day-to-Day Responsibilities

• Be a go-to support for the team. Jumping in on ad hoc projects, competitor research, and campaign reporting. 

• Social media account management and reporting for assigned social channel/s - create, plan and schedule engaging and creative social content that aligns with our tone of voice, attitude, personality and brand behaviour in order to meet our objectives.  

• Use analytics tools (e.g. Meta Business Suite, Meltwater etc) to monitor, analyse and report on social media and influencer campaign performance and measure campaign effectiveness, and identify opportunities for optimisation.

• Spearhead all giveaways (including drafting Terms & Conditions) and liaising with the broader team (ie Legal & Finance). 

• Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.

• Support the end-to-end influencer campaigns including drafting influencer agreements, briefs, setting up campaign trackers and organising logistics of products to influencers. 

• Cross collaboration with broader marketing, creative, and product teams to ensure cohesive brand messaging and campaign execution.

• Work with customer service to address social media inquiries, feedback, and crisis management.

• Partner with analytics and insights teams to refine targeting and improve campaign effectiveness

• Collaborate on content creation and scheduling.

• Contribute to regular reporting, sharing key learnings and trends with the team.

• Assist in managing influencer partnerships and campaign logistics

•  Execute end-to-end collaborations with creators that aligns to our master Communications strategy (specifically Influencer).

• Collaborate with your team to support our relationship with our external  partner on ‘Always On’ influencer / creator activity, as well as direct influencer management. 

• Continuously source and outreach new and upcoming creators that align with our tone of voice, attitude, personality and brand behavior in order to meet our objectives.  

• Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.

• Work with your team to identify opportunities to support execution of influencer content and / or campaigns end-to-end.

• Raising POs and invoices for creator campaigns and projects. 

• Ensure reporting is completed in a timely manner. 

Essential Skills, Knowledge and Experience

• You have at least 2+ years experience working in Social Media. 

• Positive attitude, willingness to learn, and eagerness to take on new challenges

• A creative mind, able to think of ideas that haven’t been done before (for gifting, initiatives, events)

• Exceptional knowledge of influencers on Instagram, TikTok and YouTube 

• You have strong communication, creative and storytelling skills, with the ability to create content that drives value for our communities 

• You have a collaborative attitude and a proactive approach to problem-solving. 

• Ability to work independently and as part of a team.

• You’re known for your eye for detail, accountability and excellent organisational / multitasking skills.

• You know how to be agile in your approach to work and can pivot easily

• You have an enthusiastic and curious attitude, and a genuine love of our brand.

• As a digital native, you approach everything app and mobile first. 

• You have a Bachelor's degree in Marketing or Communications or a related field, or equivalent reputable experience in Influencer Marketing, Social Media and/or Public Relations.

Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the THE ICONIC team will be there to support your growth.

Locations: Melbourne SydneyWho We AreWho We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. Practice Area BCG's Technology and Digital Advantage practice area focuses on helping clients deliver competitive advantage and business superior performance through the use of data, technology and digital. Tech and Digital is the fastest growing practice at BCG and at the heart of the strategic impact we have with our clients. Our consultants and experts globally work across all industries and provide deep experience and expertise across a number of topics including Digital Transformation, Data & Digital Platforms, AI at Scale, Agile, Cybersecurity and Digitizing the Tech Function. Our Tech and Digital offer encompasses tech experts across BCG and Platinion, providing seamless multidisciplinary solutions to our clients.What You'll DoAs a Digital & Technology Consultant, you'll be given end-to-end responsibility for the larger and more complex 'modules' within a BCG project and begin to develop specialised knowledge to help you solve our clients' problems. You'll work on a variety of digital topics, applying generalist consulting skills to strategic digital & technology questions. Working together with clients to understand their issues, you'll create strategies for change, win buy-in for your recommendations, and collaborate with fellow BCGers to transform client potential into performance. Our consultants within TDA are an integral part of BCG's core consulting team; we work side-by-side with all practice areas to create value and competitive advantage for our clients. You'll help your clients answer questions such as 'How will AI disrupt my business model?', 'How can businesses use data and analytics to create highly personalised outreach delivered through a seamless omnichannel experience', 'How can I ship higher quality digital services to my customers faster by using agile?' and many more.What You'll BringWe're looking for exceptional talent from consulting and/or industry. You would typically have:A minimum of 4 years' experience working with a leading consulting firm (focused on technology/digital initiatives), in a corporate role focused on strategy/technology/digital initiatives, in a tech start-up strategic role or in a 'consulting-like' industry (e.g. technology/digital strategy, digital marketing)An outstanding academic track record; a bachelor's degreeThrive in a hypothesis-led environment and ability to frame strategic challenges from a digital/technology perspectiveStrong analytical skills, problem solving ability and conceptual thinkingExcellent communication, storylining, client facing skillsFlexibility to travel within ANZ and Asia Pacific regionA broad skillset and passion for digital and technology is important. You'll be supported by an extensive training curriculum (the same program all BCG consultants), plus digital-specific training and mentoring to help you build your skills. At BCG, we offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return, we are committed to supporting you in discovering the most fulfilling career journey possible - and unlocking your potential to advance the world. Diversity of thought, background, and experience is a core part of our BCG values and is key to delivering value to clients. We are committed to fostering a diverse, equitable, and inclusive environment where everyone feels valued, connected, and empowered to be themselves and contribute to their fullest potential. Applications are encouraged from people of all backgrounds, including people of Aboriginal, Torres straight island, Maori or Pacific Island origin, individuals with a disability, those from culturally or linguistically diverse backgrounds, LGBTIQA+ individuals, women, and gender diverse individuals. BCG's efforts toward diversity, equity, and inclusion are recognised locally and globally. BCG Australia and New Zealand hold a WGEA Employer of Choice for Gender Equality citation and are awarded the Australian Workplace Equality Index Silver award for LGBTQIA+ inclusion. We want to make sure everyone experiences a positive, barrier-free recruiting process. Please email at any stage if you require additional support or adjustments to assist you with your experience, including support in submitting your application, providing identity documents, attending a job interview. Boston Consulting Group is an Equal Opportunity Employer. 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