3 Digital Strategy jobs in Sydney
Digital Marketing Manager, APAC, eero Marketing
Posted 14 days ago
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Job Description
Wifi is the foundation of the modern home. Without it, nothing works. eero, an Amazon company, is the first company to deliver a whole home WiFi experience using mesh technology, ensuring there isn't a home layout or connected device we can't handle. Fixing connectivity however, is just the start. We're working on the building blocks of the smart home by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud.
As a Digital Marketing Manager in APAC, you will own the strategy, execution, and optimization of digital marketing initiatives across multiple regions, channels, and audience segments, with a strong focus on programmatic media campaigns and hands-on Amazon DSP management. This role will drive comprehensive marketing strategies for both B2C and B2B customer segments, leveraging precision targeting and full-funnel campaign execution to deliver brand awareness, conversion, and revenue growth throughout the APAC region.
Key job responsibilities
- Develop and execute full-funnel digital marketing strategies across APAC markets, with expertise in programmatic advertising, paid social, and search platforms
- Lead hands-on campaign management in the Amazon DSP
- Own regional budget allocation, optimization, and forecasting across all digital channels
- Build and scale brand awareness and performance marketing campaigns targeting both B2B and B2C segments
- Collaborate with cross-functional teams and agency partners to develop localized campaign strategies aligned with product launches and brand campaigns
- Drive continuous optimization through testing, analytics, and performance monitoring
- Analyze campaign performance and deliver actionable insights through various analytics platforms (i.e Amazon Marketing Cloud)
- Partner with creative teams to develop and optimize region-specific assets and messaging
- Lead regional marketing meetings and facilitate collaboration between global and local stakeholders
- Manage relationships with key media partners and vendors in the APAC region
A day in the life
You will be responsible for planning, launching, managing, and optimizing digital marketing campaigns across multiple platforms including Amazon DSP, YouTube, CTV, Audio, DOOH, Google Ads, and Meta, while collaborating with external agencies and internal cross-functional teams across APAC markets to deliver high-impact results. Your work will involve daily campaign optimization, strategic planning for product launches, seasonal promotions, and ongoing brand-building efforts across digital channels. A typical day might include analyzing performance metrics across different APAC regions, adjusting campaign parameters for optimal results, coordinating with regional teams for localized content deployment, and ensuring budget allocation aligns with market-specific goals.
This role is ideal for a performance-driven, digitally-savvy marketer who thrives in fast-paced, multi-market environments and wants to play a pivotal role in scaling our brand's reach and influence across the APAC region. Strong hands-on experience with programmatic platforms, particularly Amazon DSP, along with expertise in managing campaigns across Google, Meta, YouTube, and other media channels is essential for success in this position. The ability to navigate multiple time zones and cultural nuances while maintaining consistent performance across diverse APAC markets is crucial.
About the team
eero's Global Marketing Team brings the experience of powerful, reliable wifi to life through full funnel marketing campaigns focused on converting our audiences while maximizing our resources. Our customers consist of end users as well as small businesses and internet service providers, spanning B2C, B2B and B2B2C. The team is highly results oriented, and at its core, focuses on driving efficiencies and delivering against our sales and revenue goals.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Qualifications
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Knowledge of analytical reporting tools (ie Excel, Tableau)
- Demonstrated ability to work independently and autonomously
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Social Media and Websites Manager
Posted 15 days ago
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Job Description
Job Number # - Sydney, New South Wales, Australia
**Who We Are**
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
**Job Summary (purpose)**
As the Social Media and Websites Manager within Colgate-Palmolive, you are a strategic and highly creative individual who as part of their role will lead Colgate's social media marketing efforts.
Working to create best-in-class strategies, breakthrough creative content and leveraging both established and emerging platforms, you will direct, with the IBE Lead, all 'Always on' social media activities to help engage new and existing customers in ways that ultimately drive acquisition of our products.
Working collaboratively with the brand team, broader digital hub and agency partners, you will help us harness the users, technology and the creative power of social media to efficiently and effectively build equity and brand love to ultimately drive sales.
You will demonstrate clear mastery of all thighs social media both from a paid and organic perspective. You need to be very strategic and hands-on as you will be managing our social media efforts from the strategy building to the implementation, managing an external specialised agency. This role has no direct reports.
You will also develop & publish our own website's homepages and landing pages (both consumer and Professional) & YouTube channel, creating best in class designs, in collaboration with the broader Digital hub.
You will be responsible for oral care SEO and SEM efforts, supporting the Division Performance Hub team, contributing to strategy, overseeing planning, and communicating results to the local team. You will also manage the agency for all local SEM initiatives.
**Main responsibilities:**
**SOCIAL**
+ **Strategy & Content:** Lead "Always On" social media strategy, overseeing content creation and agency partnerships to drive engagement and sales.
+ **Expertise & Performance:** Act as the internal expert on paid and organic social, optimizing performance based on data.
+ **Community & Influencers:** Manage community engagement and execute influencer campaigns.
**WEBSITE**
+ **Website & YouTube:** Develop, publish, and maintain website content (homepages, landing pages) and the YouTube channel.
+ **UX & QA:** Enhance user experience, guide development, and conduct thorough quality assurance.
+ **Technical & CRM:** Manage domain names, optimise information architecture, and maintain CRM lightbox.
**SEO/SEM**
+ **SEO Leadership:** Drive on-page SEO, including keyword strategy, content publishing, and performance feedback.
+ **SEM Strategy & Agency:** Implement best practices for off-platform search (SEM), collaborating with internal teams and managing local agencies for execution.
**Required (Education, Knowledge required, Language skills, etc)**
+ Education Degree qualified
+ 5 years+ working in Social Media Marketing and 3 years' experience in a similar Digital role with website management and SEO/SEM hands on experience
**Preferred Requirements:**
+ Experience in FMCG a plus, or agency side on social media/digital/SEM role
**Our Commitment to Inclusion**
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
#LI-Hybrid
Social & Influencer Media Coordinator
Posted 13 days ago
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Job Description
== THE ICONIC ==
Role Seniority - junior
More about the Social & Influencer Media Coordinator role at THE ICONIC
Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
Got You Looking? Are you ready to shape the narrative of one of Australia and New Zealand’s most loved brands? Do you thrive in a fast-paced, creative environment where your ideas can spark conversations and set trends? At THE ICONIC, we don’t just follow the latest in fashion, lifestyle, and culture—we lead it.
We are a passionate, curious and creative team and we are all about building community and fostering meaningful engagement with our customers, our ICONITES and our partners.
Reporting to the Senior Social & Influencer Manager, our Social & Influencer Coordinator is an integral part of our team to identify purposeful partnerships with creators and drive engagement on our social channels, and help drive traffic to THE ICONIC’s app and website through compelling and engaging content that is focused on creating value for our community.
Your Day-to-Day Responsibilities
Be a go-to support for the team. Jumping in on ad hoc projects, competitor research, and campaign reporting.
Social media account management and reporting for assigned social channel/s - create, plan and schedule engaging and creative social content that aligns with our tone of voice, attitude, personality and brand behaviour in order to meet our objectives.
Use analytics tools (e.g. Meta Business Suite, Meltwater etc) to monitor, analyse and report on social media and influencer campaign performance and measure campaign effectiveness, and identify opportunities for optimisation.
Spearhead all giveaways (including drafting Terms & Conditions) and liaising with the broader team (ie Legal & Finance).
Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.
Support the end-to-end influencer campaigns including drafting influencer agreements, briefs, setting up campaign trackers and organising logistics of products to influencers.
Cross collaboration with broader marketing, creative, and product teams to ensure cohesive brand messaging and campaign execution.
Work with customer service to address social media inquiries, feedback, and crisis management.
Partner with analytics and insights teams to refine targeting and improve campaign effectiveness
Collaborate on content creation and scheduling.
Contribute to regular reporting, sharing key learnings and trends with the team.
Assist in managing influencer partnerships and campaign logistics
Execute end-to-end collaborations with creators that aligns to our master Communications strategy (specifically Influencer).
Collaborate with your team to support our relationship with our external partner on ‘Always On’ influencer / creator activity, as well as direct influencer management.
Continuously source and outreach new and upcoming creators that align with our tone of voice, attitude, personality and brand behavior in order to meet our objectives.
Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.
Work with your team to identify opportunities to support execution of influencer content and / or campaigns end-to-end.
Raising POs and invoices for creator campaigns and projects.
Ensure reporting is completed in a timely manner.
Essential Skills, Knowledge and Experience
You have at least 2+ years experience working in Social Media.
Positive attitude, willingness to learn, and eagerness to take on new challenges
A creative mind, able to think of ideas that haven’t been done before (for gifting, initiatives, events)
Exceptional knowledge of influencers on Instagram, TikTok and YouTube
You have strong communication, creative and storytelling skills, with the ability to create content that drives value for our communities
You have a collaborative attitude and a proactive approach to problem-solving.
Ability to work independently and as part of a team.
You’re known for your eye for detail, accountability and excellent organisational / multitasking skills.
You know how to be agile in your approach to work and can pivot easily
You have an enthusiastic and curious attitude, and a genuine love of our brand.
As a digital native, you approach everything app and mobile first.
You have a Bachelor's degree in Marketing or Communications or a related field, or equivalent reputable experience in Influencer Marketing, Social Media and/or Public Relations.
Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the THE ICONIC team will be there to support your growth.
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