10 Social Media jobs in Australia
Social Media Coordinator - Sales & Marketing

Posted 9 days ago
Job Viewed
Job Description
**About Park Hyatt Sydney**
Finding luxury in every detail, Park Hyatt hotels provide an experience of sophisticated, contemporary luxury. Located among the world's premier cities and resort destinations, each custom-designed Park Hyatt hotel combines distinct regional character with elegant brand touches.
About the role
Park Hyatt Sydney is seeking a creative and digitally savvy **Social Media Coordinator** to join our Marketing & Communications team. This flexible two-day-per-week role is ideal for someone passionate about content creation, visual storytelling, and luxury hospitality.
You'll manage our social presence across **Instagram, Facebook, and LinkedIn** , while developing engaging content for **The Dining Room** , our signature restaurant. Working closely with the **Marketing Communications Manager** , you'll collaborate with chefs, sommeliers, and guest experience leaders to bring the Park Hyatt Sydney brand to life online.
**Main responsibilities**
+ Manage and schedule content across key social platforms.
+ Capture and edit photos and videos that reflect the hotel's brand and experiences.
+ Respond to messages and build engagement with our online community.
+ Align content with broader marketing campaigns and seasonal initiatives.
+ Contribute fresh ideas and stay current with digital trends.
+ Provide general admin support and assist with marketing reports and projects.
+ Support guest interactions, uphold luxury standards, and contribute to a positive team culture.
Whether you are beginning your content career, currently studying, or seeking to step into luxury hospitality, this is an inspiring opportunity to grow within a global brand celebrated for excellence, creativity, and genuine care
**Qualifications:**
+ A degree in marketing, communications, media, or a related field is preferred.
+ Experience in social media management or content creation.
+ Proficiency with content planning tools, photography, and video editing applications.
+ Strong visual storytelling skills.
+ A collaborative spirit and meticulous attention to detail.
+ Passion for luxury hospitality.
+ Strong communication skills and ability to tailor tone and style for different platforms.
+ Initiative to work independently and enthusiasm to collaborate in a team environment.
+ Ability to thrive in a fast-paced, ever-evolving setting with luxury standards.
**Working at Park Hyatt Sydney will include:**
+ Access to employee benefits such as complimentary shift meals, discounts for the Spa and all Food and Beverage outlets
+ Access to complimentary and discounted Hyatt accommodation worldwide
+ Access to internationally recognised learning and development programs and opportunities
+ Access to an employee assistance program and paid family leave benefits
+ Being part of a diverse and inclusive team, passionate about their work
A career with Hyatt opens a world of opportunities. We have continually been named one of the World's Best Multinational Workplaces with the aim to create an authentic culture of care and service.
Our values of Empathy, Integrity, Respect, Inclusion, Experimentation and Wellbeing are at the core of what we do. Our family atmosphere is what keeps our associates highly engaged. To get a peek of how our colleagues experience the brand, check out #InAHyattWorld or #WorldofHyatt
If you are looking for a fulfilling career, please apply through Location:** AU-NS-Sydney
**Organization:** Park Hyatt Sydney
**Job Level:** Part-time
**Job:** Sales
**Req ID:** SYD003020
Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.
Digital Marketing & Social Media Specialist (Fixed Term Contract)
Posted 3 days ago
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Job Description
The **Digital Marketing & Social Media Specialist** position will play a critical role in amplifying Convatec ANZ's brand presence, fostering engagement, and driving awareness across digital platforms. You will take ownership of digital marketing initiatives, ensuring that our content is relevant, impactful, and aligned with our mission to provide innovative healthcare solutions.
The Digital Marketing & Social Media Specialist is available to provide digital and social media advice that supports the marketing of Convatec products to patients and health care professionals. The Digital Marketing & Social Media Specialist will play an active role in internal training of Convatec digital platforms.
**Key Responsibilities:**
_Digital Marketing & Website Management_
+ Audit, monitor, and maintain Convatec ANZ websites, ensuring all content is up-to-date and aligned with business objectives.
+ Take ownership of Convatec ANZ digital marketing initiatives, including the creation and revision of landing pages for events, product launches, and campaigns.
+ Collaborate with internal teams to optimise digital content and user experience.
_Social Media Strategy & Management_
+ Own and manage Convatec ANZ's social media platforms, including Facebook and Instagram.
+ Liaise with Global Marketing teams to promote local content (via geotargeting) on Convatec Portfolio LinkedIn channels
+ Develop and implement an organic social media strategy that increases brand awareness, engagement, and audience growth.
+ Determine posting frequency and maintain a structured content calendar.
+ Identify and leverage trending content formats, cultural moments, and viral opportunities to keep Convatec ANZ relevant and engaging.
+ Actively engage with the online community by responding to comments, messages, and mentions, fostering a strong customer connection.
_Performance Tracking & Reporting_
+ Monitor and analyse social media performance using analytics tools such as Meta Insights and Google Analytics.
+ Track engagement rates, audience growth, reach, and content effectiveness to refine strategy.
+ Provide regular reports on social media performance, highlighting key learnings, top-performing content, and optimisation strategies.
+ Stay updated on social media best practices, algorithm changes, and industry trends to enhance content visibility and engagement.
**Requirement**
+ 3-5 years of experience in digital marketing, content creation, and social media management within a B2B and B2C environment.
+ Experience in the healthcare sector (Pharmaceutical, Medical Devices) is preferred but not required; FMCG backgrounds will also be considered.
+ Strong stakeholder management experience and ability to collaborate across teams.
+ Strong verbal and written communication skills, with the ability to create compelling content.
+ Demonstrated organizational skills, managing multiple projects and operational activities simultaneously.
+ Expertise in LinkedIn, Instagram Reels, and Facebook content strategy.
+ Familiarity with social media analytics tools (Meta Insights, Google Analytics) and content scheduling platforms.
+ Experience with Optimizely is preferred
+ Understanding of paid media best practices and how organic content supports paid performance.
+ Adaptability - able to pivot quickly and capitalize on digital trends.
+ A proactive and action-oriented approach to implementing strategies in a timely manner.
+ This is a 6 months fixed term contract
Our ambitions will bring the very best out in you. You'll be pushed to aim higher and really own your work. You'll be encouraged and supported to make things happen, too. It can be challenging. But, as the progress you make will help improve the lives of millions, it'll be worth it.
**This is stepping up to a challenge.**
**This is work** **that'll** **move you**
#LI-JG1
#LI-Hybrid
**Beware of scams online or from individuals claiming to represent Convatec**
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you're unsure, please contact us at .
**Equal opportunities**
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
**Notice to Agency and Search Firm Representatives**
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
**Already a Convatec employee?**
**If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!**
Sports Social Media Manager, Prime Video AUNZ

Posted 9 days ago
Job Viewed
Job Description
Seeking a talented Social Media Manager to join the Prime Video Social media team. The Sports Social Media team at Prime Video is responsible for developing engaged social media audiences at scale, while also building and executing go-to-market campaigns for our growing portfolio of live sports properties.
This role serves as the day-to-day editorial owner of the @PrimeVideoSportAUNZ social channels, with input from team lead. This role will think strategically, direct our agency partners, and provide publishing support for all Sports Prime channels in AUNZ. They will set the day-to-day editorial creative direction for the agency publishing team and own channel reporting back to the social lead. This role will be expected to have had significant social publishing experience in both the day-to-day and during live sports events.
You will own all social content decisions for the properties you own, driving both long-term strategy, pre-planned campaigns and day-to-day editorial decisions. You will manage multiple social channels and influencers simultaneously, with the ability to streamline for efficiency, while crafting thoughtful strategies to best-serve unique audiences. You will work with key social media and digital platforms such as TikTok, Facebook, Instagram, X and YouTube, as well as seek out emerging platforms that can help us grow our customer base and brand. You will also contribute to the development of new product features and tools for social marketing.
Your tone-of-voice, creativity, knowledge of sports and internet culture, and platform expertise will support a developing social identity as our portfolio grows. The social media platforms utilized are public, highly visible marketing channels, requiring creative thinking, strong copywriting, strategic planning, and extremely high judgement.
Key job responsibilities
1. Oversee, contribute to, and execute social editorial and promotional calendar for @PrimeVideoSportAUNZ social channels.
2. Advise social leadership on go-to-market planning for upcoming campaigns using current platform and editorial trends.
3. Pitch, develop, and plan breakthrough social creative that drives high engagement before, during, and/or after our live events.
4. Utilize strong sports editorial judgement to recognize and curate socially-relevant moments during both our live broadcasts and around the sports landscape, utilizing content production tools to optimize posts for each platform.
5. Communicate clearly and effectively with agency partners who support day-to-day operations.
6. Collaborate with the Prime Video brand social team and other cross-functional teams to make the biggest impact for priority moments broadcasts.
7. Utilize insights and reporting to recommend changes to content and strategic approach.
8. Build relationships and become a trusted partner with the external leagues/organizations we work with.
9. Contribute to the maintenance of the team's CMS.
10. Assist the needs of the team and broader sports portfolio as seasonality allows.
Basic Qualifications
- 5+ years of professional, non-internship, live sports social experience
- Experience posting directly to highly visible and public brand channels in a live environment.
- A deep passion for the intersection of sports, social media, and internet culture.
- Experience maintaining a social media editorial calendar.
- Experience writing social-minded copy.
- Experience using data and metrics to drive improvements and changes to social approach.
- Experience communicating with cross-functional teams.
- Experience with content production tools, such as Photoshop, Premiere, and Live Clipping tools like Grabyo or WSC.
- Willingness to work nights and weekends as broadcast calendar dictates
- Proven track record of engaging sports fans on social.
- Experience generating and executing large-scale social media campaigns across digital platforms with a track record of growing audiences and delivering on engagement metrics
- Experience collaborating with internal stakeholders and external agencies/partners/talent
- Experience working with social and digital agencies Creative editorial experience, ideally within social media
Preferred Qualifications
- Experience working with talent and talent teams to capture social-minded content on-site.
- Experience managing influencer campaigns
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Social Media Volunteer: Global/Remote - Help Change the World
Posted 11 days ago
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Job Description
br>Volunteer: Volunteers have a heart for giving back. Social Media volunteers help with important research and social media. We are excited to have you join our global team and help serve the world in philanthropy.
About Us
UniversalGiving® is an award-winning nonprofit allowing people to donate and volunteer with top-performing, vetted organizations all over the world. 100% goes directly to the cause. All partner organizations are vetted with our proprietary Quality Model®. UniversalGiving® has been featured on the homepage of Bloomberg, Oprah.com, CBS, The Wall Street Journal, and The New York Times. UniversalGiving® also has been featured in more than 16 books, including the new edition Harvard Business Review Book, HBR Guide to Delivering Effective Feedback, Arianna Huffington’s Thrive, and Laura Arrillaga-Andreessen’s Giving 2.0. We have also been acknowledged six times on Great Nonprofits’ annual Top Nonprofits lists and are highlighted in Huffington Post's list of best volunteering matching websites. We continue to gain momentum, with dozens of articles in the Christian Science Monitor and monthly contributions on Forbes. To date, we have matched more than 22,000 volunteers worth $31 million dollars’ of volunteer hours.
Re ponsibilities:
- Engage social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest
- Create/post content, including our newsletters/blog posts/job openings, on our social media
- Post our newsletters, blog posts, and job openings on Social Media
- Monitor comments and engage readers on our blogs
- Expand UniversalGiving®’s reach and impact - Provide administrative support as needed
- With proven success & a positive attitude, take on special projects and new responsibilities
Qualifications
- Excellent written and verbal communication skills
- Meticulous attention to detail
- Ability to self-direct work and manage independent deadlines
- Demonstrated interest in the field of marketing, communications, and/or PR
- Strong familiarity with social media platforms (Facebook/ Instagram/Twitter/LinkedIn/Pinterest)
- Competence with Google Workspace Tools and Salesforce
Benefits
- Part-time, flexible remote positions
- Opportunity to work with a diverse, global team representing over 25 cultures
- Gain experience with a Tech for Good nonprofit
- With proven success & a positive attitude, UniversalGiving® is likely to facilitate J1, OPT visas br>
Duration and Location
- The position is available part-time (5-20 hours per week)
- Minimum 6 months commitment
- We provide remote positions with a highly globally focused team from more than 20 countries, including Russia, China, Kenya, Japan, Ukraine, Georgia, the Philippines, Haiti, Germany, Canada, the Kurdish population, South Korea, the U.K., Brazil, and many more.
Social Media Intern (Global/Remote) - Help Change the World
Posted 11 days ago
Job Viewed
Job Description
Internship: Internships are for people in school or with a few years of experience. The Social Media intern works on important research and social media management. We are excited to have you join our global team and help serve the world in philanthropy. br>
About Us
UniversalGiving® is an award-winning nonprofit allowing people to donate and volunteer with top-performing, vetted organizations all over the world. 100% goes directly to the cause. All partner organizations are vetted with our proprietary Quality Model®. UniversalGiving® has been featured on the homepage of Bloomberg, Oprah.com, CBS, The Wall Street Journal, and The New York Times. UniversalGiving® also has been featured in more than 16 books, including the new edition Harvard Business Review Book, HBR Guide to Delivering Effective Feedback, Arianna Huffington’s Thrive, and Laura Arrillaga-Andreessen’s Giving 2.0. We have also been acknowledged six times on Great Nonprofits’ annual Top Nonprofits lists and are highlighted in Huffington Post's list of best volunteering matching websites. We continue to gain momentum, with dozens of articles in the Christian Science Monitor and monthly contributions on Forbes. To date, we have matched more than 22,000 volunteers worth $31 million dollars’ of volunteer hours.
Re ponsibilities:
- Engage social media platforms, including Twitter, Facebook, Instagram, LinkedIn, Pinterest
- Create content for our social media platforms
- Post our newsletters, blog posts and job openings on Social Media
- Monitor comments and engage readers on our blogs
- Expand UniversalGiving®’s reach and impact - Provide administrative support as needed
- With proven success & a positive attitude, take on special projects and new responsibilities
Qualifications
- Excellent written and verbal communication skills
- Meticulous attention to detail
- Strong familiarity with social media platforms (Facebook/Instagram/Twitter/LinkedIn/Pinterest)
- Ability to self-direct work and manage independent deadlines
- Demonstrated interest in the field of marketing, communications, and/or PR
- High proficiency in Google Workspace tools (some training provided)
Benefits
- Part-time, flexible remote positions
- Opportunity to work with a diverse, global team representing over 25 cultures
- Gain experience at a unique social entrepreneurship organization that has a global impact
- Gain experience with a Tech for Good nonprofit
- With proven success & a positive attitude, UniversalGiving® is likely to facilitate J1, OPT visas br>
Duration and Location
- Position is available for part-time (5-20 hours per week)
- Minimum 6 months commitment
- We provide remote positions with a highly globally focused team from more than 20 countries, including Russia, China, Japan, Ukraine, Georgia, the Philippines, Haiti, Germany, Canada, the Kurdish population, South Korea, the U.K., Brazil, and many more
Digital Marketing Manager, APAC, eero Marketing
Posted 8 days ago
Job Viewed
Job Description
Wifi is the foundation of the modern home. Without it, nothing works. eero, an Amazon company, is the first company to deliver a whole home WiFi experience using mesh technology, ensuring there isn't a home layout or connected device we can't handle. Fixing connectivity however, is just the start. We're working on the building blocks of the smart home by designing our own hardware, enabling it with powerful software, and tying it all together to the cloud.
As a Digital Marketing Manager in APAC, you will own the strategy, execution, and optimization of digital marketing initiatives across multiple regions, channels, and audience segments, with a strong focus on programmatic media campaigns and hands-on Amazon DSP management. This role will drive comprehensive marketing strategies for both B2C and B2B customer segments, leveraging precision targeting and full-funnel campaign execution to deliver brand awareness, conversion, and revenue growth throughout the APAC region.
Key job responsibilities
- Develop and execute full-funnel digital marketing strategies across APAC markets, with expertise in programmatic advertising, paid social, and search platforms
- Lead hands-on campaign management in the Amazon DSP
- Own regional budget allocation, optimization, and forecasting across all digital channels
- Build and scale brand awareness and performance marketing campaigns targeting both B2B and B2C segments
- Collaborate with cross-functional teams and agency partners to develop localized campaign strategies aligned with product launches and brand campaigns
- Drive continuous optimization through testing, analytics, and performance monitoring
- Analyze campaign performance and deliver actionable insights through various analytics platforms (i.e Amazon Marketing Cloud)
- Partner with creative teams to develop and optimize region-specific assets and messaging
- Lead regional marketing meetings and facilitate collaboration between global and local stakeholders
- Manage relationships with key media partners and vendors in the APAC region
A day in the life
You will be responsible for planning, launching, managing, and optimizing digital marketing campaigns across multiple platforms including Amazon DSP, YouTube, CTV, Audio, DOOH, Google Ads, and Meta, while collaborating with external agencies and internal cross-functional teams across APAC markets to deliver high-impact results. Your work will involve daily campaign optimization, strategic planning for product launches, seasonal promotions, and ongoing brand-building efforts across digital channels. A typical day might include analyzing performance metrics across different APAC regions, adjusting campaign parameters for optimal results, coordinating with regional teams for localized content deployment, and ensuring budget allocation aligns with market-specific goals.
This role is ideal for a performance-driven, digitally-savvy marketer who thrives in fast-paced, multi-market environments and wants to play a pivotal role in scaling our brand's reach and influence across the APAC region. Strong hands-on experience with programmatic platforms, particularly Amazon DSP, along with expertise in managing campaigns across Google, Meta, YouTube, and other media channels is essential for success in this position. The ability to navigate multiple time zones and cultural nuances while maintaining consistent performance across diverse APAC markets is crucial.
About the team
eero's Global Marketing Team brings the experience of powerful, reliable wifi to life through full funnel marketing campaigns focused on converting our audiences while maximizing our resources. Our customers consist of end users as well as small businesses and internet service providers, spanning B2C, B2B and B2B2C. The team is highly results oriented, and at its core, focuses on driving efficiencies and delivering against our sales and revenue goals.
Basic Qualifications
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred Qualifications
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Knowledge of analytical reporting tools (ie Excel, Tableau)
- Demonstrated ability to work independently and autonomously
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
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EVT HQ - Senior Digital Marketing Specialist - Paid Media & Analytics
Posted 18 days ago
Job Viewed
Job Description
Being a part of EVT means believing in changing the game. Why? Because no one wants ordinary. If you're seeking to be part of the kind of wow-factor moments you can help shape, then you've come to the right place.
About EVT:
As market-leading experience creators, we bring to life some of the best-known brands and properties in entertainment, ventures, and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award-winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management, just to name a few.
About the Role
In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.
Key Responsibilities
EVT Hotels and Resorts Digital Channels
- Work closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation and C&E revenue.
- Drive traffic and conversion via strong Paid Media tactics in alignment with revenue targets and brand objectives. Work in close collaboration with the wider team to deliver full-funnel, data-driven campaigns for EVT Hotels & Resorts.
- Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations.
Paid Media Execution & Management
- Paid Media Management: Execute and manage EVT Hotels and Resorts Paid Media campaigns across channels including but not limited to; Paid Search (Google & Bing), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (FB, IG, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.
- Budget Management: Oversee Paid Media spend and ensure campaigns deliver against our CPM, CPC, CPA & ROAS targets.
- Strategy & Planning: Work closely with the Head of EVT Digital Channels and Digital Marketing Manager to develop Paid Media strategies & media plans and set data-driven targets & reporting. Proficiency in data analytics and ability to analyse & activate data in campaign executions are essential.
- Campaign Execution: Execute and deliver multi-channel Paid Media campaigns according to the approved media plan. Monitor campaign performance, adjust strategies, and optimise budgets for effectiveness.
- Tag Management: Test, troubleshoot, maintain and enhance media & analytics tags to ensure accurate tracking, optimisation and reporting. Assist with implementing new initiatives & tactics that involve web and server-to-server conversion tracking and work closely with IT to ensure data quality & compliance. Google Tag Manager proficiency highly desirable.
- Digital Trends & Technologies: Stay up to date with emerging digital trends and evolving technologies that create competitive advantage. Be on top of key updates & innovations in the digital space and be able to articulate how it could be used to drive improvement, efficiency or growth.
- Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all digital marketing activities.
- QA & Approval: Manage QA, review & approval process of all Paid Media campaigns with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.
- Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven paid media strategies, and for driving continuous optimisation against KPIs across all platforms. Actively engage in actions to further enhance performance of paid media activity.
Data Analysis & Reporting
- Google Analytics 4: Track, report, analyse brand.com data and optimise Paid Media strategy based on performance & revenue KPIs. Work in close collaboration with the wider team to drive the overall business objectives.
- Campaign Reporting: Design, develop, and maintain dashboards, reports, and KPI analyses. Use data to identify performance improvement and optimisation opportunities.
- Report Automation & Ongoing Maintenance: Automate analytics and reporting processes to improve operational efficiency.
- A/B Testing: Run an ongoing A/B testing and optimisation program to continuously improve strategy with data-driven experimentation, share insights and identity opportunities for growth.
Loyalty & Lifecycle Marketing
- Assist with executing EVT’s lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Use Paid Media to drive new customer & member acquisitions and to engage/revitalise existing customers to generate repeat stays and grow avg. lifetime value.
- Work closely with the Head of EVT Digital Channels, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and Group Loyalty Manager and utilise customer data and insights to deliver a highly targeted and personalised experience across key Paid Media touchpoints.
Skills & Experience
The successful applicant will be tertiary qualified in a relevant discipline with at least 5 years’ experience working in Paid Media.
These are the skills and experience required for this role:
- 3+ years of hands-on experience in a digital agency or similar environment
- Advanced knowledge of Google Ads and Meta Ads Manager.
- Proficient across Paid Media account management and optimisation tools/techniques.
- Proven record of making a measurable impact on campaign performance.
- Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action
- Understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security
- Outstanding relationship builder, across the business with the ability to partner with key stakeholders
- High attention to detail & strong end to end project management skills
- Excellent verbal and written communication skills with a wide variety of stakeholders.
Benefits & Perks
- Incredible team member discounts from your first day on-the-job.
- 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
- $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
- Awesome winter and summer savings and discounts at Thredbo.
- Rapid career growth opportunities through our EVT network.
- Local community involvement, volunteering and charitable giving.
- Australia and NZ’s largest and most diverse experiences company
Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day.
EVT HQ - Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing
Posted 18 days ago
Job Viewed
Job Description
Being a part of EVT means believing in changing the game. Why? Because no one wants ordinary. If you're seeking to be part of the kind of wow-factor moments you can help shape, then you've come to the right place.
About EVT:
As market-leading experience creators, we bring to life some of the best-known brands and properties in entertainment, ventures, and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award-winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management, just to name a few.
About the Role
In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.
Key Responsibilities
EVT Hotels and Resorts Digital Channels
- Work closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation and C&E revenue.
- Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations. Orchestrate personalised user journeys and deliver campaigns in a timely manner to turn insights into results.
Loyalty & Lifecycle Marketing
- Work closely with the Head of EVT Digital Channels and Group Loyalty Manager to develop, execute & continuously refine EVT’s lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Make a direct and measurable impact to member database & revenue growth via strong CRM, loyalty & marketing automation tactics.
- Strategically grow the size of active members in the Silver, Gold, Platinum and Black tiers to drive repeat stays and increase avg. lifetime value using various communication channels. Utilise customer data and insights to develop a highly targeted and personalised experience for members across all touchpoints.
CRM, Campaign Execution & Management (Braze, iReckonU)
- Direct Marketing: Own and manage Braze (Customer Engagement Platform). Lead execution of canvases & multi-channel campaigns and ongoing management of campaigns, data feeds & media library in Braze. Leverage data-driven personalisation and automation to enhance customer loyalty, retention, and engagement, using channels including but not limited to; web (in-app message, content cards, web push), email & SMS.
- Customer Journey Orchestration: Design & map customer journeys and automation flows and ensure strong & relevant guest communications through personalisation. Familiarity with data analytics tools/metrics and ability to analyse & activate data in campaign executions are essential.
- Technical Executions: Use Liquid templating language to create dynamic & personalised content and own QA via thorough technical checks. Use HTML skills to customise and enhance the visual aspect of marketing content as required.
- Templates & Media Library Management: Develop, maintain and deploy best-in-class, error-free and on-brand email and in-app message templates for all guest communications for EVT Hotels and Resorts. Marketing comms are delivered via Braze and transactional comms are delivered via iReckonU/Sendgrid.
- Database Management: Work closely with the Group Loyalty Manager to manage opt-in, consent, preferences and subscription groups across email, SMS and web push. Ensure data integrity and maintain good hygiene & quality for EVT’s member & customer databases.
- Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all direct marketing activities.
- QA & Approval: Manage QA, review & approval process of all direct marketing campaigns & partner activities with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.
- Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven direct marketing strategies, and for driving continuous optimisation against KPIs across both platforms. Actively engage in actions to further enhance performance of direct marketing activity.
Data Analysis & Reporting
- Track, report, analyse and optimise campaigns based on performance & revenue KPIs. Work in close collaboration with the wider team to drive the overall business objectives.
- Run an ongoing A/B testing and optimisation program to continuously improve strategy with data-driven experimentation, share insights and identity opportunities for growth.
Skills & Experience
- Advanced knowledge of CRM platforms & software
- 3+ years’ hands-on experience with Braze's platform
- Strong proficiency in Liquid Templating Language, HTML/CSS
- Experience with API integrations, webhooks, and managing data flows & data hygiene
- Proficient in web analytics
- Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action
- Extensive experience working with large customer data sets across various data sources and formats
- Deep understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security
- Outstanding relationship builder, across the business with the ability to partner with key stakeholders
- High attention to detail & strong end to end project management skills
- Excellent verbal and written communication skills with a wide variety of stakeholders.
Benefits & Perks
- Incredible team member discounts from your first day on-the-job.
- 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
- $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
- Awesome winter and summer savings and discounts at Thredbo.
- Rapid career growth opportunities through our EVT network.
- Local community involvement, volunteering and charitable giving.
- Australia and NZ’s largest and most diverse experiences company
Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day.