6 Social Media jobs in Sydney
Social Media and Websites Manager
Posted today
Job Viewed
Job Description
Job Number #168273 - Sydney, New South Wales, Australia
**Who We Are**
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
**Job Summary (purpose)**
As the Social Media and Websites Manager within Colgate-Palmolive, you are a strategic and highly creative individual who as part of their role will lead Colgate's social media marketing efforts.
Working to create best-in-class strategies, breakthrough creative content and leveraging both established and emerging platforms, you will direct, with the IBE Lead, all 'Always on' social media activities to help engage new and existing customers in ways that ultimately drive acquisition of our products.
Working collaboratively with the brand team, broader digital hub and agency partners, you will help us harness the users, technology and the creative power of social media to efficiently and effectively build equity and brand love to ultimately drive sales.
You will demonstrate clear mastery of all thighs social media both from a paid and organic perspective. You need to be very strategic and hands-on as you will be managing our social media efforts from the strategy building to the implementation, managing an external specialised agency. This role has no direct reports.
You will also develop & publish our own website's homepages and landing pages (both consumer and Professional) & YouTube channel, creating best in class designs, in collaboration with the broader Digital hub.
You will be responsible for oral care SEO and SEM efforts, supporting the Division Performance Hub team, contributing to strategy, overseeing planning, and communicating results to the local team. You will also manage the agency for all local SEM initiatives.
**Main responsibilities:**
**SOCIAL**
+ **Strategy & Content:** Lead "Always On" social media strategy, overseeing content creation and agency partnerships to drive engagement and sales.
+ **Expertise & Performance:** Act as the internal expert on paid and organic social, optimizing performance based on data.
+ **Community & Influencers:** Manage community engagement and execute influencer campaigns.
**WEBSITE**
+ **Website & YouTube:** Develop, publish, and maintain website content (homepages, landing pages) and the YouTube channel.
+ **UX & QA:** Enhance user experience, guide development, and conduct thorough quality assurance.
+ **Technical & CRM:** Manage domain names, optimise information architecture, and maintain CRM lightbox.
**SEO/SEM**
+ **SEO Leadership:** Drive on-page SEO, including keyword strategy, content publishing, and performance feedback.
+ **SEM Strategy & Agency:** Implement best practices for off-platform search (SEM), collaborating with internal teams and managing local agencies for execution.
**Required (Education, Knowledge required, Language skills, etc)**
+ Education Degree qualified
+ 5 years+ working in Social Media Marketing and 3 years' experience in a similar Digital role with website management and SEO/SEM hands on experience
**Preferred Requirements:**
+ Experience in FMCG a plus, or agency side on social media/digital/SEM role
**Our Commitment to Inclusion**
Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
**Equal Opportunity Employer**
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
#LI-Hybrid
Social Media Community Manager - Seniors
Posted 10 days ago
Job Viewed
Job Description
Social Media Community Manager – Seniors
• Full time 12 month fixed-term contract
• Located in Sydney CBD, Hybrid Working (3 days in office)
At Uniting , we believe in taking real steps to make the world a better place. We work to inspire people, enliven communities, and confront injustice. We are Compassionate, Respectful, Imaginative and Bold .
Role Purpose
We’re seeking a highly skilled and compassionate Community Manager to lead and grow our social media community dedicated to older Australians and their families. This role is essential to building trust, engagement, and advocacy within a digital community that serves older Australians and their families.
p>The Community Manager will be responsible for creating, managing and moderating a supportive online space, while working closely with internal teams to develop relevant, helpful and emotionally resonant content that meets the needs of our audience.
The Uniting Seniors portfolio includes Home and Community Care (the initial focus of this role), as well as Retirement and Independent Living, and Residential Aged Care.
Key Responsibilities
Social Media Group Management
- Set up and manage day-to-day operations of Social Media Groups across the senior’s portfolio
- Approve new members, moderate discussions, enforce community guidelines
- Respond to member questions and comments promptly and with empathy
- Monitor tone and sentiment; escalate issues where required
- Develop and execute a monthly Groups content calendar
- Create engaging, relevant posts that encourage discussion and provide value (e.g. tips, polls, questions, stories, carer spotlights, resource links)
- Coordinate live events such as Q&As with subject matter experts or case managers
- Monitor social listening platforms to identify common pain points experienced by our audience
Liaison with Senior service stream teams
- Collaborate with staff to gather service updates, client stories, and expert knowledge
- Collaborate with our My Age Care navigation team to help answer questions and navigate the aged care system where needed
- Schedule and conduct interviews with care coordinators, support staff, and clients where appropriate
- Translate clinical or operational information into audience-friendly language and formats
- Provide valuable insights for the Marketing and Sales teams to utilise when engaging with our target audience
Community Engagement & Growth
- Proactively spark discussion, highlight member contributions, and celebrate milestones
- Invite referrals and manage welcome/onboarding posts for new members
- Track group engagement data and identify opportunities to improve member participation
Issue Management & Moderation
- Monitor for and professionally manage any concerns or complaints
- Apply conflict resolution skills to maintain a respectful, safe spac
- Liaise with internal teams if service feedback or sensitive issues are raised
Qualifications and Experience
- Proven experience in social media community management and content creation
- Knowledge of aged care, retirement independent living, home care, or community services desirable (or willingness to upskill)
- Excellent copywriting and content planning skills
- Strong people and communication skills, with the ability to handle sensitive topics with empathy
- Ability to work collaboratively with internal teams and interview subject matter experts
- Experience using basic design tools (Canva preferred) and scheduling platforms
- Experience managing community guidelines, conflict resolution, and social listening tools
- Understanding of the aged care audience and the emotional drivers behind their questions and concerns
Desirable Skills
- Experience working in or with aged care, disability support, or NFP services
- Basic video editing or recording skills (e.g. for testimonials or live Q&As)
- Familiarity with Meta Business Suite or other content planning tools
- Understanding of social media metrics and group analytics to report on growth and engagement
What We Offer You
• A rewarding career with a leading human services organisation
• Up to $18,550 NFP salary packaging available
• Access to our U rewards program with exclusive discounts
• Flexible work hours for work-life balance
• Affordable access to Fitness Passport— discounted gym memberships to support your best life
• A supportive and inclusive and collaborative work environment
• Opportunities for professional growth
• Purchase of additional leave
Ho to apply: Submit your CV and a brief cover letter highlighting why this role appeals to you - Applications reviewed upon receipt.
For all questions, please don't hesitate to contact Fabio Ioviero via email at .
When you’re part of Uniting NSW.ACT, you’re part of a diverse, purpose-led team of people who are really making a difference to the world around them.
Uniting contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services and spiritual care. Our purpose is to inspire people, enliven communities and confront injustice.
We provide support for people through all ages and stages of life, with a focus on those experiencing disadvantage and vulnerability.
We acknowledge the Sovereignty of First Nations people over the lands of Australia and are committed to meaningful change so that First Nations people are strong, thriving and self-determining.
Uniting is a Child Safe Organisation, committed to the safety, wellbeing and inclusion of children and young people. We are proud of the diversity of our people and always welcome everyone, exactly as they are.
Digital Marketing & Social Media Specialist (Fixed Term Contract)

Posted 8 days ago
Job Viewed
Job Description
The **Digital Marketing & Social Media Specialist** position will play a critical role in amplifying Convatec ANZ's brand presence, fostering engagement, and driving awareness across digital platforms. You will take ownership of digital marketing initiatives, ensuring that our content is relevant, impactful, and aligned with our mission to provide innovative healthcare solutions.
The Digital Marketing & Social Media Specialist is available to provide digital and social media advice that supports the marketing of Convatec products to patients and health care professionals. The Digital Marketing & Social Media Specialist will play an active role in internal training of Convatec digital platforms.
**Key Responsibilities:**
_Digital Marketing & Website Management_
+ Audit, monitor, and maintain Convatec ANZ websites, ensuring all content is up-to-date and aligned with business objectives.
+ Take ownership of Convatec ANZ digital marketing initiatives, including the creation and revision of landing pages for events, product launches, and campaigns.
+ Collaborate with internal teams to optimise digital content and user experience.
_Social Media Strategy & Management_
+ Own and manage Convatec ANZ's social media platforms, including Facebook and Instagram.
+ Liaise with Global Marketing teams to promote local content (via geotargeting) on Convatec Portfolio LinkedIn channels
+ Develop and implement an organic social media strategy that increases brand awareness, engagement, and audience growth.
+ Determine posting frequency and maintain a structured content calendar.
+ Identify and leverage trending content formats, cultural moments, and viral opportunities to keep Convatec ANZ relevant and engaging.
+ Actively engage with the online community by responding to comments, messages, and mentions, fostering a strong customer connection.
_Performance Tracking & Reporting_
+ Monitor and analyse social media performance using analytics tools such as Meta Insights and Google Analytics.
+ Track engagement rates, audience growth, reach, and content effectiveness to refine strategy.
+ Provide regular reports on social media performance, highlighting key learnings, top-performing content, and optimisation strategies.
+ Stay updated on social media best practices, algorithm changes, and industry trends to enhance content visibility and engagement.
**Requirement**
+ 3-5 years of experience in digital marketing, content creation, and social media management within a B2B and B2C environment.
+ Experience in the healthcare sector (Pharmaceutical, Medical Devices) is preferred but not required; FMCG backgrounds will also be considered.
+ Strong stakeholder management experience and ability to collaborate across teams.
+ Strong verbal and written communication skills, with the ability to create compelling content.
+ Demonstrated organizational skills, managing multiple projects and operational activities simultaneously.
+ Expertise in LinkedIn, Instagram Reels, and Facebook content strategy.
+ Familiarity with social media analytics tools (Meta Insights, Google Analytics) and content scheduling platforms.
+ Experience with Optimizely is preferred
+ Understanding of paid media best practices and how organic content supports paid performance.
+ Adaptability - able to pivot quickly and capitalize on digital trends.
+ A proactive and action-oriented approach to implementing strategies in a timely manner.
+ This is a 6 months fixed term contract
Our ambitions will bring the very best out in you. You'll be pushed to aim higher and really own your work. You'll be encouraged and supported to make things happen, too. It can be challenging. But, as the progress you make will help improve the lives of millions, it'll be worth it.
**This is stepping up to a challenge.**
**This is work** **that'll** **move you**
#LI-JG1
#LI-Hybrid
**Beware of scams online or from individuals claiming to represent Convatec**
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you're unsure, please contact us at .
**Equal opportunities**
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
**Notice to Agency and Search Firm Representatives**
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
**Already a Convatec employee?**
**If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!**
EVT HQ - Senior Digital Marketing Specialist - Paid Media & Analytics
Posted 1 day ago
Job Viewed
Job Description
Being a part of EVT means believing in changing the game. Why? Because no one wants ordinary. If you're seeking to be part of the kind of wow-factor moments you can help shape, then you've come to the right place.
About EVT:
As market-leading experience creators, we bring to life some of the best-known brands and properties in entertainment, ventures, and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award-winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management, just to name a few.
About the Role
In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.
Key Responsibilities
EVT Hotels and Resorts Digital Channels
- Work closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation and C&E revenue.
- Drive traffic and conversion via strong Paid Media tactics in alignment with revenue targets and brand objectives. Work in close collaboration with the wider team to deliver full-funnel, data-driven campaigns for EVT Hotels & Resorts.
- Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations.
Paid Media Execution & Management
- Paid Media Management: Execute and manage EVT Hotels and Resorts Paid Media campaigns across channels including but not limited to; Paid Search (Google & Bing), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (FB, IG, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.
- Budget Management: Oversee Paid Media spend and ensure campaigns deliver against our CPM, CPC, CPA & ROAS targets.
- Strategy & Planning: Work closely with the Head of EVT Digital Channels and Digital Marketing Manager to develop Paid Media strategies & media plans and set data-driven targets & reporting. Proficiency in data analytics and ability to analyse & activate data in campaign executions are essential.
- Campaign Execution: Execute and deliver multi-channel Paid Media campaigns according to the approved media plan. Monitor campaign performance, adjust strategies, and optimise budgets for effectiveness.
- Tag Management: Test, troubleshoot, maintain and enhance media & analytics tags to ensure accurate tracking, optimisation and reporting. Assist with implementing new initiatives & tactics that involve web and server-to-server conversion tracking and work closely with IT to ensure data quality & compliance. Google Tag Manager proficiency highly desirable.
- Digital Trends & Technologies: Stay up to date with emerging digital trends and evolving technologies that create competitive advantage. Be on top of key updates & innovations in the digital space and be able to articulate how it could be used to drive improvement, efficiency or growth.
- Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all digital marketing activities.
- QA & Approval: Manage QA, review & approval process of all Paid Media campaigns with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.
- Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven paid media strategies, and for driving continuous optimisation against KPIs across all platforms. Actively engage in actions to further enhance performance of paid media activity.
Data Analysis & Reporting
- Google Analytics 4: Track, report, analyse brand.com data and optimise Paid Media strategy based on performance & revenue KPIs. Work in close collaboration with the wider team to drive the overall business objectives.
- Campaign Reporting: Design, develop, and maintain dashboards, reports, and KPI analyses. Use data to identify performance improvement and optimisation opportunities.
- Report Automation & Ongoing Maintenance: Automate analytics and reporting processes to improve operational efficiency.
- A/B Testing: Run an ongoing A/B testing and optimisation program to continuously improve strategy with data-driven experimentation, share insights and identity opportunities for growth.
Loyalty & Lifecycle Marketing
- Assist with executing EVT’s lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Use Paid Media to drive new customer & member acquisitions and to engage/revitalise existing customers to generate repeat stays and grow avg. lifetime value.
- Work closely with the Head of EVT Digital Channels, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and Group Loyalty Manager and utilise customer data and insights to deliver a highly targeted and personalised experience across key Paid Media touchpoints.
Skills & Experience
The successful applicant will be tertiary qualified in a relevant discipline with at least 5 years’ experience working in Paid Media.
These are the skills and experience required for this role:
- 3+ years of hands-on experience in a digital agency or similar environment
- Advanced knowledge of Google Ads and Meta Ads Manager.
- Proficient across Paid Media account management and optimisation tools/techniques.
- Proven record of making a measurable impact on campaign performance.
- Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action
- Understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security
- Outstanding relationship builder, across the business with the ability to partner with key stakeholders
- High attention to detail & strong end to end project management skills
- Excellent verbal and written communication skills with a wide variety of stakeholders.
Benefits & Perks
- Incredible team member discounts from your first day on-the-job.
- 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
- $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
- Awesome winter and summer savings and discounts at Thredbo.
- Rapid career growth opportunities through our EVT network.
- Local community involvement, volunteering and charitable giving.
- Australia and NZ’s largest and most diverse experiences company
Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day.
EVT HQ - Senior Digital Marketing Manager - Campaigns & Operations
Posted 1 day ago
Job Viewed
Job Description
Being a part of EVT means believing in changing the game. Why? Because no one wants ordinary. If you're seeking to be part of the kind of wow-factor moments you can help shape, then you've come to the right place.
About EVT:
As market-leading experience creators, we bring to life some of the best-known brands and properties in entertainment, ventures, and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award-winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management, just to name a few.
About the Role
In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.
Key Responsibilities
EVT Hotels and Resorts Digital Channels
- Work closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation, C&E and F&B revenue.
- Work closely with the Head of EVT Digital Channels to strategically leverage third party promotional and advertising tools to drive incremental revenue and occupancy for EVT Hotels & Resorts.
- Use strong digital analytics & measurement skills to accurately interpret data and assess campaign performance to draw actionable insights, identify growth opportunities and make data-driven recommendations.
Digital Campaigns & Operations
- Daily Operations: Work closely with the Head of EVT Digital Channels and lead the daily operations of the Digital Channels team, including task briefing for campaigns & projects, resource allocation & timeline management, SOP development & staff training and stakeholder communications.
- Campaign & Project Delivery: Responsible for Digital Marketing Campaign and Project delivery for EVT Hotels & Resorts, from planning, execution, tracking, pivoting to completion. Coordinate with the Digital Marketing Specialists and other key stakeholders to manage timelines & dependencies and communicate progress effectively.
- Quality Assurance: Manage QA, review & approval process of all Campaigns & Partner activities with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.
- Cross-Team Collaboration: Work in collaboration with the Brand & Marketing, and Marketing Operations teams to perform a thorough check of campaign deliverables to make sure that all asset requirements are met, adhering to best practices & editorial policies. Collaborate on campaign creative direction and landing page checks & optimisation to ensure user experience from ad to landing page is coherent and is set right to drive the best possible results.
Strategy & Planning: Work closely with the Head of EVT Digital Channels and Digital Marketing Specialists to develop Digital Marketing strategies and set data-driven targets & reporting. Proficiency in data analytics and ability to analyse & activate data in campaign executions are essential. - Campaign Reporting: Design, develop, and maintain dashboards, reports, and KPI analyses. Use data to identify performance improvement and optimisation opportunities.
- Digital Trends & Technologies: Stay up to date with emerging digital trends and evolving technologies that create competitive advantage. Be on top of key updates & innovations in the digital space and be able to articulate how it could be used to drive improvement, efficiency or growth.
- Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all digital marketing activities.
- Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven Digital Marketing strategies, and for driving continuous optimisation against KPIs across all platforms. Actively engage in actions to further enhance performance of Digital Marketing activity.
Paid & Owned Media
- Paid Media Campaign Execution: Work closely with the Senior Digital Marketing Specialist - Paid Media & Analytics and assist with executing EVT Hotels and Resorts Paid Media campaigns across channels including but not limited to; Paid Search (Google & Bing), Metasearch (Google Hotel Ads & TripAdvisor Meta), Paid Social (FB, IG, LinkedIn & TikTok), Video (YouTube, CTV), Programmatic Display (Quantcast, Criteo) and OTA (Online Travel Agents) Pay-Per-Click Advertising.
- Direct Marketing Campaign Execution: Work closely with the Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and assist with executing multi-channel canvases & campaigns via Braze. Leverage data-driven personalisation and automation to enhance customer loyalty, retention, and engagement, using channels including but not limited to; web (in-app message, content cards, web push), email & SMS.
- Digital Distributions & Management: Work closely with the Digital Marketing Specialist - Digital Distributions to execute ongoing improvements via owned channels to increase avg. booking conversion rate and drive growth in avg. order value through up-sell and cross-sell tactics.
Loyalty & Lifecycle Marketing - Assist with executing EVT’s lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Use Digital Marketing tactics to drive new customer & member acquisitions and to engage/revitalise existing customers to generate repeat stays and grow avg. lifetime value.
- Work closely with the Head of EVT Digital Channels, Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing and Group Loyalty Manager and utilise customer data and insights to deliver a highly targeted and personalised experience across key digital touchpoints.
Skills & Experience
The successful applicant will be tertiary qualified in a relevant discipline with at least 8 years’ experience working in Digital Marketing, and have experience managing a team.
These are the skills and experience required for this role:
- 3+ years of hands-on experience in a digital agency or similar environment
- 2+ years of experience working on the client side
- Experience leading & mentoring a team
- Advanced knowledge of Paid Search, Paid Social, Email Marketing & Google Analytics 4
- Strong understanding of customer lifecycle management & personalisation
- Proven experience delivering successful Digital Marketing campaigns and complex technical projects
- Proven record of making a measurable impact on campaign performance
- Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action
- Understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security
- Ability to work both independently and with the team, ensuring campaigns perform at their best
- Ability to work collaboratively across departments to drive business goals
- Outstanding relationship builder, across the business with the ability to partner with key stakeholders
- High attention to detail & strong end to end project management skills
- Excellent verbal and written communication skills with a wide variety of stakeholders.
Benefits & Perks
- Incredible team member discounts from your first day on-the-job.
- 50% off stays at EVT hotels – Rydges, QT, Atura, L ylo and more.
- $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
- Awesome winter and summer savings and discounts at Thredbo.
- Rapid career growth opportunities through our EVT network.
- Local community involvement, volunteering and charitable giving.
- Australia and NZ’s largest and most diverse experiences company
Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day.
EVT HQ - Senior Digital Marketing Specialist - CRM, CX & Lifecycle Marketing
Posted 1 day ago
Job Viewed
Job Description
Being a part of EVT means believing in changing the game. Why? Because no one wants ordinary. If you're seeking to be part of the kind of wow-factor moments you can help shape, then you've come to the right place.
About EVT:
As market-leading experience creators, we bring to life some of the best-known brands and properties in entertainment, ventures, and travel. Our portfolio includes over 140 entertainment experiences like Event Cinemas and Moonlight Cinemas, 150 award-winning restaurants and bars, and 80+ hotels, including QT, Rydges, Atura, LyLo, Independent Collection by EVT and Thredbo. Our ventures include a ~$2.3B property portfolio and hotel management, just to name a few.
About the Role
In this role you will assist with managing and executing the digital strategy for the EVT Hotels and Resorts owned channels.
Key Responsibilities
EVT Hotels and Resorts Digital Channels
- Work closely with the Head of EVT Digital Channels to implement digital strategies that drive customers to EVT owned websites, increase repeat visitation and grow direct accommodation and C&E revenue.
- Use analytical skills to identify key customer touchpoints and provide actionable insights & data-driven recommendations. Orchestrate personalised user journeys and deliver campaigns in a timely manner to turn insights into results.
Loyalty & Lifecycle Marketing
- Work closely with the Head of EVT Digital Channels and Group Loyalty Manager to develop, execute & continuously refine EVT’s lifecycle marketing strategies to drive member acquisition, engagement and retention and enhance customer loyalty. Make a direct and measurable impact to member database & revenue growth via strong CRM, loyalty & marketing automation tactics.
- Strategically grow the size of active members in the Silver, Gold, Platinum and Black tiers to drive repeat stays and increase avg. lifetime value using various communication channels. Utilise customer data and insights to develop a highly targeted and personalised experience for members across all touchpoints.
CRM, Campaign Execution & Management (Braze, iReckonU)
- Direct Marketing: Own and manage Braze (Customer Engagement Platform). Lead execution of canvases & multi-channel campaigns and ongoing management of campaigns, data feeds & media library in Braze. Leverage data-driven personalisation and automation to enhance customer loyalty, retention, and engagement, using channels including but not limited to; web (in-app message, content cards, web push), email & SMS.
- Customer Journey Orchestration: Design & map customer journeys and automation flows and ensure strong & relevant guest communications through personalisation. Familiarity with data analytics tools/metrics and ability to analyse & activate data in campaign executions are essential.
- Technical Executions: Use Liquid templating language to create dynamic & personalised content and own QA via thorough technical checks. Use HTML skills to customise and enhance the visual aspect of marketing content as required.
- Templates & Media Library Management: Develop, maintain and deploy best-in-class, error-free and on-brand email and in-app message templates for all guest communications for EVT Hotels and Resorts. Marketing comms are delivered via Braze and transactional comms are delivered via iReckonU/Sendgrid.
- Database Management: Work closely with the Group Loyalty Manager to manage opt-in, consent, preferences and subscription groups across email, SMS and web push. Ensure data integrity and maintain good hygiene & quality for EVT’s member & customer databases.
- Data Privacy & Compliance: Ensure compliance with data privacy regulations and stay up to date with evolving laws and best practices in all direct marketing activities.
- QA & Approval: Manage QA, review & approval process of all direct marketing campaigns & partner activities with relevant internal and external stakeholders. Develop and deploy a strong process to ensure efficiency and error-free executions. Attention to detail is very important for this role.
- Performance KPIs: Take a data-driven approach by leveraging audience insights for shaping personalised & results-driven direct marketing strategies, and for driving continuous optimisation against KPIs across both platforms. Actively engage in actions to further enhance performance of direct marketing activity.
Data Analysis & Reporting
- Track, report, analyse and optimise campaigns based on performance & revenue KPIs. Work in close collaboration with the wider team to drive the overall business objectives.
- Run an ongoing A/B testing and optimisation program to continuously improve strategy with data-driven experimentation, share insights and identity opportunities for growth.
Skills & Experience
- Advanced knowledge of CRM platforms & software
- 3+ years’ hands-on experience with Braze's platform
- Strong proficiency in Liquid Templating Language, HTML/CSS
- Experience with API integrations, webhooks, and managing data flows & data hygiene
- Proficient in web analytics
- Strong analytical & commercial skills with the ability to interpret data and to translate strategy into action
- Extensive experience working with large customer data sets across various data sources and formats
- Deep understanding of all relevant regulatory and legal requirements around customer data privacy, consent and security
- Outstanding relationship builder, across the business with the ability to partner with key stakeholders
- High attention to detail & strong end to end project management skills
- Excellent verbal and written communication skills with a wide variety of stakeholders.
Benefits & Perks
- Incredible team member discounts from your first day on-the-job.
- 50% off stays at EVT hotels – Rydges, QT, Atura, Lylo and more.
- $2 movie tickets, plus Moonlight, Gold Class, Candy Bar discounts and more.
- Awesome winter and summer savings and discounts at Thredbo.
- Rapid career growth opportunities through our EVT network.
- Local community involvement, volunteering and charitable giving.
- Australia and NZ’s largest and most diverse experiences company
Join EVT and become an experience creator, opportunity taker, the ultimate Daymaker. Join and make a positive impact on our people, communities, and environment every day.
Be The First To Know
About the latest Social media Jobs in Sydney !